Building Better Theory by Bridging the Quantitative–Qualitative Divide*

Journal of Management Studies - Tập 43 Số 8 - Trang 1821-1835 - 2006
Sonali Shah1,2, Kevin G. Corley1,2
1Arizona State University**
2University of Illinois at Urbana Champaign

Tóm tắt

abstract Qualitative methods for data collection and analysis are not mystical, but they are powerful, particularly when used to build new or refine existing theories. This article provides an introduction to qualitative methods and an overview of tactics for ensuring rigor in qualitative research useful for the novice researcher, as well as more experienced researchers interested in expanding their methodological repertoire or seeking guidance on how to evaluate qualitative research. We focus our discussion on the qualitative analytical technique of grounded theory building, and suggest that organizational research has much to gain by coupling of use of qualitative and quantitative research methods.

Từ khóa


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