Briefing line executives about strategic planning

Emerald - Tập 4 Số 5 - Trang 30-31 - 1976
SylviaThaler1
1Supervisor in the Corporate Planning organization at Western Electric in New York.

Tóm tắt

How does a corporate planner respond when line executives show an interest in information concerning strategic planning? It is not necessary to employ a team of creative writers to “reinvent the wheel”; a judicious selection of recently published articles is an excellent way to familiarize executives with the problems, commitment, and terminology associated with planning.

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