Brand equity and the extendibility of brand names

International Journal of Research in Marketing - Tập 10 - Trang 61-75 - 1993
Arvind Rangaswamy1, Raymond R. Burke2, Terence A. Oliva3
1Northwestern University, Evanston, IL 60201, USA
2Harvard Business School, Boston, MA 02163, USA
3Temple University, Philadelphia, PA 19122, USA

Tài liệu tham khảo

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