Better preference prediction with individualized sets of relevant attributes

International Journal of Research in Marketing - Tập 5 - Trang 15-24 - 1988
Franz Boecker1, Herbert Schweikl2
1Professor of Management and Marketing Science of the University of Regensburg, 8400 Regensburg, Federal Republic of Germany
2Siemens AG, 8000 Munich, Federal Republic of Germany

Tài liệu tham khảo

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