Benefit Segmentation: A Review of Its Applications to Travel and Tourism Research

Journal of Travel and Tourism Marketing - Tập 9 Số 4 - Trang 21-45 - 2000
Isabelle Frochot1, Alastair M. Morrison2
1The Scottish Hotel School, Strathclyde Business School , University of Strathclyde , Curran Building, 94 Cathedral Street, Glasgow , G4 OLG , Scotland , UK
2The RHIT Department, Stone Hall , Purdue University , West Lafayette , IN , 47907 , USA

Tóm tắt

Từ khóa


Tài liệu tham khảo

Aldenfelder M. S., 1984, Cluster analysis: Quantitative applications in the social sciences series., 10.4135/9781412983648

10.1300/J073v07n01_04

Andereck K. L., Travel and Tourism Research Association 22nd Annual Conference, 359

Beard J. G., 1983, Journal of Leisure Research, 15, 219, 10.1080/00222216.1983.11969557

Bigley J. D., 1994, Journal of Park and Recreation Administration, 12, 1

Bonn M. A, 1984, Society and Leisure, 7, 397

Bryman A., 1997, Quantitative data analysis with SPSS for Windows: A guide for social scientists.

Calantone R. J., 1980, Tourism marketing management issues, 149

10.1177/004728758402300203

Cermak D. S. P., 1994, Journal of Business Research, 29, 121, 10.1016/0148-2963(94)90016-7

10.1177/004728758102000205

10.1016/0160-7383(79)90004-5

10.2307/3150971

Driver B. L., 1987, Literature review-President's Commission on American Outdoors, 117

Dubow J. S., 1992, Journal of Advertising Research, 32, 11

Everitt B. S., 1993, Cluster analysis,, 3

10.1177/004728759803600402

10.1177/004728759002800304

Goodrich J. N., 1977, Journal of Travel Research, 16, 6, 10.1177/004728757701600202

Goodrich J. N., 1980, Tourism marteting and management issues, 133

Green P. E., 1985, Journal of Advertising Research, 25, 9

Hair J. E., 1998, Multivariate data analysis,, 5

10.2307/1249759

Haley R., 1971, Journal of Advertising Research, 11, 3

Haley R., 1985, Developing effective communication strategies-A benefit segmentation approach.

10.1007/BF02729764

Hautoloma J., 1978, Journal of Leisure Research, 10, 271, 10.1080/00222216.1978.11969367

Hsieh S., 1997, Journal of Vacation Marketing, 3, 289, 10.1177/135676679700300402

Ipson N. M., 1995, Leisure and Recreation, 37, 18, 10.1080/10261133.1995.9673945

Johnson L. W., 1991, International Journal of Wine Marketing, 3, 26, 10.1108/eb008585

Kline P., 1994, An easy guide to factor analysis.

Knopf R. C., 1980, Tourism marketing and management issues, 217

Lewis R. C., 1980, The CornellH. RA. Quarterly, 35, 6, 10.1177/001088048002100303

Lewis R. C., 1981, Marteting of services, 43

10.1177/004728759203100107

Lundberg D. E., 1971, The Cornell H.RA. Quarterly, 26, 75, 10.1177/001088047101100413

McCool S. F., 1993, Journal of Park and Recreation Administration, 11, 1

Mitchell V. W, 1993, Using factor, cluster and discriminant analysis to identify psychographic segments

Moisey N. M., 1990, The tourism connection-Linking research and marketing, 375

Moller K. E., 1985, Services marketing in a changing environment, 72

10.1177/135676679600200202

10.2307/1251065

Otto J. E., 1996, Tourism Management, 17, 165, 10.1016/0261-5177(96)00003-9

10.1177/004728758302200203

10.1016/S0160-7383(98)00084-X

Ryan C., 1995, Researching tourist satisfaction: Issues, concepts, problems.

10.1016/S0160-7383(97)00066-2

10.1177/004728758302200206

10.1177/004728758902700304

Shoemaker S., 1994, Journal of Travel Research, 33, 8, 10.1177/004728759403200303

Tabachnick B. G., 1996, Using multivariate statistics,, 3

Tripp W. K., Proceedings of the 19th Annual Conference of the Travel and Tourism Research Association

Wicks R. H., 1989, Journal of Advertising Research, 29, 64

10.1177/004728757601400304

Woodside A. G., 1980, Business and Economic Review, 28

10.1177/004728758502400102

Young S., 1980, Readings in Market Segmentation, 10