Automobile heaven or hell?

Strategic Direction - Tập 24 Số 9 - Trang 25-27 - 2008

Tóm tắt

PurposeThis paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsGood management involves making difficult choices and having the determination to see them through. Nowhere is this truer than in the global automobile industry, which faces challenges on many fronts. Economic cycles, as the term implies, have their ups and downs. Sometimes the markets are in positive mood, other times the shadow of slowdown and recession looms. For the automakers, however, life is just a bit tougher than just the effects of flagging consumer confidence.Practical implicationsThe paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Từ khóa


Tài liệu tham khảo

Reed, J. (2008), “Motor industry: challenges open up new paths to profits”, Financial Times, March 4, p. 6, ISSN 0307‐1766.

Taylor, A. (2008), “Gentlemen, start your engines”, Fortune, Vol. 157 No. 1, January 21, pp. 59‐63, ISSN 0738‐5587.

Welch, D., Kiley, D. and Ihlwan, M. (2008), “My way or the highway at Hyundai”, Business Week, No. 4075, March 17, pp. 48‐51, ISSN 0007‐7135.

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Strategic Direction

Tập 24 Số 9

25-27

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