Tóm tắt
A new era of metacompetition is arriving as firms develop the capability to use sophisticated information technology for strategic purposes. This means that the corporate strategist's role is evolving from raising managerial awareness for the need for such systems, to mastering their competitive dynamics. Just a few years ago, the bulk of the strategic information systems (SIS) stories focused on the pathbreaking cases of American Airlines's computerized reservations system, SABRE; American Hospital Supply's electronic order‐entry application, ASAP; and Merrill Lynch's Cash Management Account. In those days, corporate innovators still had to sell their organizations on the potential strategic uses of information technology.
