Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective

Journal of Retailing and Consumer Services - Tập 22 - Trang 37-52 - 2015
Khaled M. S. Faqih1, Mohammed-Issa Riad Mousa Jaradat1
1Department of Information Systems, Faculty of Prince Hussein Bin Abdullah for Information Technology, Al al-Bayt University, Mafraq, 25113, Jordan

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