Assessing regression-based importance weights for quality perceptions and satisfaction judgements in the presence of higher order and/orinteraction effects

Journal of Retailing - Tập 73 - Trang 135-159 - 1997
Steven A. Taylor1
1Steven A. Taylor, Associate Professor of Marketing, Department of Marketing 5590, College of Business, Illinois State University, Campus Box 5590, Normal, IL 61761-5590, USA

Tài liệu tham khảo

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