An Empirical Investigation of an Incentive Plan that Includes Nonfinancial Performance Measures

Accounting Review - Tập 75 Số 1 - Trang 65-92 - 2000
Rajiv D. Banker1, Gordon Potter2, Dhinu Srinivasan3
1University of Texas at Dallas
2(Cornell University
3University of Pittsburgh

Tóm tắt

Recent studies report an increasing use of nonfinancial measures such as product quality, customer satisfaction, and market share in performance measurement and compensation systems. A growing literature suggests that because current nonfinancial measures are better predictors of long-term financial performance than current financial measures, they help refocus managers on the long-term aspects of their actions. However, little empirical evidence is available on the relation between nonfinancial measures and financial performance, and even less is known about performance impacts of incorporating nonfinancial measures in incentive contracts. Using time-series data for 72 months from 18 hotels managed by a hospitality firm, this study provides empirical evidence on the behavior of nonfinancial measures and their impact on firm performance. The results indicate that nonfinancial measures of customer satisfaction are significantly associated with future financial performance and contain additional information not reflected in the past financial measures. Furthermore, both nonfinancial and financial performance improve following the implementation of an incentive plan that includes nonfinancial performance measures.

Từ khóa


Tài liệu tham khảo

10.1016/0361-3682(94)E0014-L

American Accounting Association, 1971, The Accounting Review, 46, 165

Anderson E., 1993, Marketing Science, 12, 125, 10.1287/mksc.12.2.125

Fornell D., 1994, Journal of Marketing, 53

Rust, 1997, Marketing Science, 16, 129, 10.1287/mksc.16.2.129

Arthur Andersen & Co. SC. 1993. The Hotel Operating Statistics (HOST) Annual Report. Los Angeles, CA: Arthur Andersen & Co. SC.

- 1994. Customer Satisfaction Strategies and Tactics. Chicago, IL: Arthur Andersen & Co. SC.

Banker R. D., 1996, Academy of Management Journal, 39, 920, 10.2307/256717

Thevaranjan, 1997, Managerial Finance, 23, 56, 10.1108/eb018626

- and - 1999. Goal congruence and evaluation of performance measures. Working paper, University of Texas at Dallas, Dallas, TX, and Syracuse University, Syracuse, NY.

Belsley, D. A., E. Kuh, and R. E. Welsch. 1980. Regression Diagnostics. New York, NY: John Wiley & Sons.

Boschen J. F., 1995, Journal of Business, 577, 10.1086/296677

Eccles R., 1991, Harvard Business Review, 131

Efron, B., and R. J. Tibshirani. 1993. An Introduction to the Bootstrap. New York, NY: Chapman and Hall.

Feltham G., 1994, The Accounting Review, 429

Fisher, C. 1993. Hotels embrace value, abandon price pitch. Advertising Age 64 (37) (September 6): 26.

Fornell C., 1992, Journal of Marketing, 6, 10.1177/002224299205600103

Greene W. H. 1994. Econometric Analysis. New York, NY: Macmillan.

Hall R., 1993, Journal of Cost Management, 3

Hauser J. R., 1994, Marketing Science, 13, 327, 10.1287/mksc.13.4.327

Hemmer T., 1996, Journal of Managerial Accounting Research, 87

Heskett J. L., 1994, Harvard Business Review, 164

Hiromoto T., 1988, Harvard Business Review, 22

Hotel Association of NewYork City, Inc. 1986. A Uniform System of Accounts for Hotels. New York, NY: Hotel Association of New York City, Inc.

10.2307/2491371

Rajan, 1997, The Accounting Review, 231

1998, Journal of Accounting Research, 36, 1

1998, Journal of Managerial Accounting Research, 205

Jones T. O., 1995, Harvard Business Review, 88

Johnson, H., and R. Kaplan. 1987. Relevance Lost: The Rise and Fall of Management Accounting. Boston, MA: Harvard Business School Press.

Joseph, K., D. Srinivasan, and A. Thevaranjan. 1999. Managerial myopia and nonfinancial performance measures: The case of customer satisfaction mitigating hard-selling. Working paper, University of Kansas, Lawrence, KS, University of Pittsburgh, Pittsburgh, PA, and Syracuse University, Syracuse, NY.

Journal of Accountancy. 1993. Benefits and compensation, in ``News Report'' section (May): 17-18.

Kaplan R., 1992, Harvard Business Review, 71

- and - 1996. The Balanced Scorecard. Boston, MA: Harvard University Press.

Keaveney S. M., 1995, Journal of Marketing, 71, 10.1177/002224299505900206

Kefgen, K. 1996. Price / value relationship also usable as measure for executive talent. Hotel Business (January 21): 34.

10.1016/0165-4101(95)00399-4

Lavin, D. 1994. Chrysler aides to get bonuses equal to salaries. Wall Street Journal (February 22): A3.

McCleary, R., and R. Hay. 1980. Applied Time-Series Analysis for the Social Sciences. Beverly Hills, CA: Sage Publications.

New York Times. 1998. Ford is changing bonus program. (March 26): C7(N).

Pearce J. L., 1985, Academy of Management Journal, 28, 261, 10.2307/256200

10.1016/S0361-3682(96)00048-7

PKF Consulting. 1994. Trends in the Hotel Industry. San Francisco, CA: PKF Consulting.

Prais, S. J., and C. B. Winsten. 1954. Trend estimators and serial correlation. Cowles Commission Discussion Paper No. 383. Chicago, IL.

Restaurants and Institutions. 1992. Levy and Olive Garden Restaurants introduce incentive plans to improve customer service. (November 5): 27.

Rees W., 1994, Journal of Business Finance and Accounting, 331, 10.1111/j.1468-5957.1994.tb00323.x

Schlesinger L. A., 1991, Harvard Business Review, 71

Singleton-Green B., 1993, Accountancy, 52

Symons R. T., 1995, Production and Operations Management, 4, 228, 10.1111/j.1937-5956.1995.tb00054.x

10.1016/0749-5978(88)90019-2

White H., 1980, Econometrica, 4, 817, 10.2307/1912934

Zeithmal, V., A. Parasuraman, and L. L. Berry. 1990. Delivering Quality Service: Balancing Customer Perceptions and Expectations. New York, NY: Free Press.