An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors

Springer Science and Business Media LLC - Tập 30 Số 3 - Trang 184-201 - 2002
Pratibha A. Dabholkar1, Richard P. Bagozzi2
1University of Tennessee, USA
2Rice University, Houston, USA

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