An Analysis of the Acquisition of Some Consumer Competencies Among Adolescents

Journal of Consumer Affairs - Tập 12 Số 2 - Trang 277-291 - 1978
George P. Moschis1, Roy L. Moore2
1Assistant Professor of Marketing, College of Business Administration, Georgia State University
2Department of Journalism, Georgia State University

Tóm tắt

Recent public policy discussions have focused on the role and influences of television, school, and family in teaching young people various desirable and undesirable consumer‐related cognitions and behaviors. This research provides a theoretical and empirical basis useful in resolving such issues. The study examined the influences of television, family, school and peers on the acquisition of specific consumer skills that contribute to the individual's competency and proficiency as a consumer in the marketplace.

Từ khóa


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