Age differences in memory for radio advertisements: the role of mnemonics

Adams C, Smith MC, Gadden PC, Perlmutter M. Qualitative age differences in memory: a story retold by younger and older adults. Unpublished Manuscript. Eugene, OR, 97403: University of Oregon, 1995. Adams, 1997, Adult age-group differences in recall for the literal and interpretive meanings of narrative text, J Gerontol: Psychol Sci, 52B, P187, 10.1093/geronb/52B.4.P187 Blanchard-Fields, 1996, Social cognition and aging, 150 Cohen, 1984, Memory for text: some age differences in the nature of information that is retained after listening to text, 501 Cole, 1995, Quantitative and qualitative differences in older and younger consumers' recall of radio advertising, 617 Cole, 1990, Cognitive and age-related differences in the ability to use nutritional information in a complex environment, J Mark Res, 27, 175, 10.2307/3172844 Cole, 1987, Encoding and media effects on consumer learning deficiencies in the elderly, J Mark Res, 24, 55, 10.2307/3151753 Dixon, 1982, Text recall in adulthood as a function of level of information, input modality, and delay interval, J Gerontol, 37, 358, 10.1093/geronj/37.3.358 Hill, 1991, Stories as a mnemonic aid for older learners, Psychol Aging, 6, 484, 10.1037/0882-7974.6.3.484 Law S, Craik FIM. Are aging consumers vulnerable to the belief enhancing effects of repetition? Paper presented at the 1995 Association for Consumer Research Conference, Minneapolis, MN, October 1995. Leigh, 1991, Information processing differences among broadcast media: review and suggestions for research, J Advertising, 20, 71, 10.1080/00913367.1991.10673214 Light, 1991, Memory and aging: four hypotheses in search of data, Annu Rev Psychol, 42, 333, 10.1146/annurev.ps.42.020191.002001 Malhotra, 1991, Mnemonics in marketing: a pedagogical tool, J Acad Mark Sci, 19, 141, 10.1007/BF02726006 Moschis, 1992 Ostroff J. An aging market: how businesses can prosper. Am. Demogr 1989;11:26–8,33,58–9. Richardson, 1994, Age limitations on the efficacy of imagery mnemonic instructions, J Ment Imagery, 18, 151 Salthouse, 1992 Scruggs, 1991, Utility of musical mnemonics, Percept Mot Skills, 72, 881, 10.2466/pms.1991.72.3.1067 Sinnot, 1986, Prospective/intentional everyday memory: effect of age and passage of time, Psychol Aging, 1, 110, 10.1037/0882-7974.1.2.110 Smith, 1995, Age differences in memory for narrative and expository print advertisements, 109 Sorce, 1995, Cognitive competence of older consumers, Psychol Mark, 12, 467, 10.1002/mar.4220120603 Spielberger, 1979, Test anxiety reduction, learning strategies, and academic performance, 111 Stephens N. The effectiveness of time-compressed television advertisements with older adults. J Advertising 1982;8(4):48–55,76. Tepper, 1994, The role of labeling processes in elderly consumers' response to age segmentation cues, J Consum Res, 20, 503, 10.1086/209366 Winograd, 1980, Visual memory and imagery in the aged, 485 Yalch, 1991, Memory in a jingle: music as a mnemonic device in communicating advertising slogans, J Appl Psychol, 76, 268, 10.1037/0021-9010.76.2.268 Yesavage, 1984, Effects of relaxation and mnemonics on memory, attention, and anxiety in the elderly, Exp Aging Res, 10, 211, 10.1080/03610738408258467 Yesavage, 1989, Mnemonics as modified for use by the elderly, 598