Advertising and the stability of consideration sets over multiple purchase occasions

Alba, 1986, Salience effects in brand recall, Journal of Marketing Research, 23, 363, 10.2307/3151812 Alba, 1987, Dimensions of consumer expertise, Journal of Consumer Research, 13, 411, 10.1086/209080 Alba, 1991, Memory and Decision Making, 1 Boyd, 1972, An attitudinal framework for advertising strategy, Journal of Marketing, 36, 27, 10.2307/1250974 Brown, 1992, Consideration set measurement, Journal of the Academy of Marketing Science, 20, 235, 10.1007/BF02723410 Gruca, 1989, Determinants of choice set size: An alternative method of measuring evoked sets, 16, 515 Hauser, 1990, An evaluation cost model of consideration sets, Journal of Consumer Research, 16, 393, 10.1086/209225 Howard, 1969 Hulland, 1992, An empirical investigation of consideration set formation, 19, 252 Kardes, 1993, Brand retrieval, consideration set composition, consumer choice and pioneering advantage, Journal of Consumer Research, 20, 62, 10.1086/209333 Klenosky, 1988, The formation of consumer choice sets: A longitudinal investigation at the product class level, 15, 13 Lutz, 1975, Changing brand attitudes through modification of cognitive structure, Journal of Consumer Research, 1, 49, 10.1086/208607 Mitra, 1995, Toward a reconciliation of market power and information theories of advertising effects on price elasticity, Journal of Consumer Research, 21, 644, 10.1086/209425 Narayana, 1975, Consumer behavior and product performance: An alternative conceptualization, Journal of Marketing, 39, 1, 10.2307/1250589 Nedungadi, 1990, Recall and consumer consideration sets: Influencing choice without altering brand evaluations, Journal of Consumer Research, 3, 263, 10.1086/208556 Norris, 1984, The economic effects of advertising: A review of the literature, Current Issues & Research in Advertising, 7, 39, 10.1080/01633392.1984.10505366 Punj, 1989, Influence of expertise and purchase experience on the formation of evoked sets, 16, 507 Ratchford, 1982, Cost-benefit models for explaining consumer choice and information seeking, Management Science, 28, 197, 10.1287/mnsc.28.2.197 Ratneshwar, 1991, Substitution in use and the role of usage context in product category structures, Journal of Marketing Research, 28, 281, 10.2307/3172864 Reilly, 1985, Individual and product correlates of evoked set size for consumer packaged goods, 12, 492 Roberts, 1991, Development and testing of a model of consideration set composition, Journal of Marketing Research, 28, 429, 10.2307/3172783 Shocker, 1991, Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions, Marketing Letters, 2, 181, 10.1007/BF02404071 Sissors, 1989 Wilkie, 1976, Consumer information processing: Perspectives and implications for advertising Wittink, 1977, Advertising increases sensitivity to price, Journal of Advertising Research, 17, 39