Activities-Based Segmentation of the Cultural Tourism Market

Journal of Travel and Tourism Marketing - Tập 12 Số 1 - Trang 23-46 - 2002
Bob McKercher1, Pamela S. Y. Ho1, Hilary du Cros1, Billie Chow So-Ming1
1Department of Hotel and Tourism Management , the Hong Kong Polytechnic University , Hung Hom, SAR, Kowloon, Hong Kong

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