Active ageing of elderly consumers: insights and opportunities for future business strategies

Gianluigi Guido1, Marta Maria Ugolini2, Andrea Sestino3
1Department of Management and Economics, University of Salento, Lecce, Italy
2Department of Business Administration, University of Verona, Verona, Italy
3Ionian Department of Law, Economics, Environment, University of Bari Aldo Moro, Bari, Italy

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