A strategy‐based model for e‐commerce planning
Industrial Management & Data Systems - Tập 103 Số 4 - Trang 238-252
Tóm tắt
Poor planning practice is one of the reasons for the inferior results of some e‐commerce ventures. In this paper, it is suggested that a strategy‐based e‐commerce planning model containing seven specific dimensions, with strategy at its core, should be considered when entering into a new e‐commerce venture. Implications for managerial practice upon the adoption of such a planning model are also discussed.