A new brand’s behaviour in an established market

Emerald - Tập 12 Số 1 - Trang 52-65 - 2003
JanetHoek1, ZaneKearns2, KathrynWilkinson3
1Associate Professor of Marketing, Massey University, Palmerston North, New Zealand
2Lecturer in Marketing, Massey University, Palmerston North, New Zealand
3Media Planner, Promotus Advertising, Wellington, New Zealand

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Tài liệu tham khảo

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