A meta-analysis of the relationship between market orientation and business performance: evidence from five continents

International Journal of Research in Marketing - Tập 21 Số 2 - Trang 179-200 - 2004
Cynthia Rodriguez Cano1, François A. Carrillat2, Fernando Jaramillo3
1Department of Marketing, College of Business Administration, University of South Florida, 4202 East Fowler Avenue, BSN 3225, Tampa, FL 33620, USA
2Department of Marketing, College of Business Administration, University of South Florida, 4202 East Fowler Avenue, BSN 3219, Tampa, FL 33620, USA
3Department of Marketing, College of Business Administration, University of Texas at Arlington, Box 19469, Arlington, TX 76019-0469, USA

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