A leader's guide to creating an innovation culture

Strategy and Leadership - Tập 33 Số 4 - Trang 38-45 - 2005
BrianLeavy1
1AIB Professor of Strategic Management at Dublin City University Business School, Dublin, Ireland and a contributing editor of Strategy & Leadership ([email protected]).

Tóm tắt

PurposeAdvising top management how to find the right balance between corporate creativity and efficiency in order to turn innovation into commercial reality.Design/methodology/approachThe author interviewed senior corporate managers and reviewed the literature.FindingsInventiveness is required in everything that is done by the company, not just in marketing or in new product development. A key factor in boosting innovativeness is establishing the right organizational climate to nurture the creative potential of employees and make use of their knowledge of customers, competitors, and processes. When leveraging the best innovation practices of other companies look to their philosophy and values.Research limitations/implicationsMore interviews and a study to determine long‐term success factors would be advisable.Practical implicationsKey practices: place people and ideas at the heart of management philosophy; give people room to grow, to try and learn from mistakes; build a strong sense of openness and trust and community; and facilitate the internal mobility of talent.Originality/valueThe author advises innovation leaders on steps they can take to strike the right balance between corporate creativity and efficiency.

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Strategy and Leadership

Tập 33 Số 4

38-45

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