A cross-cultural study on envy premium: The role of mixed emotions of benign and malicious envies
Tóm tắt
The current study examines how Koreans and Americans experience mixed emotions of benign and malicious envies, and how these mixed emotions affect envy premium (i.e., willingness to pay more for an envied product). Prior research has shown that benign envy drives envy premium. The results of the current study, however, indicate that envy premium is not apparent in Korea, where people are more accustomed to mixed emotions than are Americans. This study shows that Koreans tend to have a higher positive correlation between benign and malicious envies than Americans do. In addition, multi-group analysis using SEM demonstrates that both benign and malicious envies mediate the impact of the deservingness on envy premium in Korea, while this impact is only mediated by benign envy in the U.S. In Korea, the effect of malicious envy seems to counteract the effect of benign envy, thereby reducing envy premium.
Tài liệu tham khảo
Arnett, J. J. (2002). The psychology of globalization. American Psychologist, 57, 774–783.
Bagozzi, R. P., Wong, N., & Yi, Y. (1999). The role of culture and gender in the relationship between positive and negative affect. Cognition and Emotion, 13, 641–672.
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169–191.
Belk, R. W. (2008). Envy and marketing. In R. Smith (Ed.), Envy: Theory and research (pp. 211–226). Oxford: Oxford University Press.
Belk, R. W. (2011). Benign envy. AMS Review, 1(3), 117–134.
Cho, Y, H. (2018). Understanding patterns of emotion perception and expression across cultures (Doctoral dissertation). Available from DeepBlue dissertation and theses database. https://deepblue.lib.umich.edu/handle/2027.42/143984
Chung, J., & Lee, L. (2014). The social consequences of envy. Advances in Consumer Research, volume 42 (pp. 434–435). Association for Consumer Research.
Cohen-Charash, Y., & Larson, E. C. (2017). An emotion divided: Studying envy is better than studying “benign” and “malicious” envy. Current Directions in Psychological Science, 26(2), 174–183.
Crusius, J., & Lange, J. (2014). What catches the envious eye? Attentional biases within malicious and benign envy. Journal of Experimental Social Psychology, 55, 1–11.
Crusius, J., & Mussweiler, T. (2012). When people want what others have: The impulsive side of envious desire. Emotion, 12(1), 142–153.
de Ven, V. (2016). Envy and its consequences: Why it is useful to distinguish between benign and malicious envy. Social and Personality Psychology Compass, 10(6), 337–349.
Escalas, J. E., & Betttman, J. R. (2005). Self-construal, reference groups, and brand meaning. Journal of Consumer Research, 32, 378–389.
Feather, N. T., & Sherman, R. (2002). Envy, resentment, schadenfreude, and sympathy: Reactions to deserved and undeserved achievement and subsequent failure. Personality and Social Psychology Bulletin, 28, 953–961.
Foster, G. (1972). The analysis of envy. Current Anthropology, 13(2), 165–186.
Ger, G., & Belk, R. W. (1996). Cross-cultural differences in materialism. Journal of Economic Psychology, 17(1), 55–77.
Grossmann, I., Huynh, A. C., & Ellsworth, P. C. (2016). Emotional complexity: Clarifying definitions and cultural correlates. Journal of Personality and Social Psychology, 111(6), 895–916.
Häger, K., Oud, B., & Schunk, D. (2012). Egalitarian envy: Cross-cultural variation in the development of envy in children. Jena Economic Research Papers. Retrieved January 10, 2020, from https://www.econstor.eu/handle/10419/70171
Harris, L. T., Cikara, M., & Fiske, S. T. (2008). Envy as predicted by the stereotype content model: A volatile ambivalence (pp. 133–147). Envy: Theory and research.
Hayes, A. F., Montoya, A. K., & Rockwood, N. J. (2017). The analysis of mechanisms and their contingencies: PROCESS versus structural equation modeling. Australasian Marketing Journal, 25(1), 76–81.
Hofstede, G., Hofstede, G. J., & Minkov, M. (2010). Cultures and organizations: Software of the mind: Intercultural cooperation and its importance for survival (3rd ed.). McGraw-Hill.
House, R. J., Hanges, P. J., Javidan, M., Dorfman, P. W., & Gupta, V. (2004). Culture, leadership, and organizations: The GLOBE study of 62 societies. Sage Publications.
Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying behavior. Journal of Consumer Psychology, 12(2), 163–176.
Kim, J., Seo, M., Yu, H., & Neuendorf, K. (2014). Cultural differences in preference for entertainment messages that induce mixed responses of joy and sorrow. Human Communication Research, 40(4), 530–552.
Kitayama, S., Park, H., Sevincer, A. T., Karasawa, M., & Uskul, A. K. (2009). A cultural task analysis of implicit independence: Comparing North America, Western Europe, and East Asia. Journal of Personality and Social Psychology, 97(2), 236–255.
Kline, R. B. (2005). Principles and practices of structural equations modeling. Guildford.
Krause, H. V., Wagner, A., Krasnova, H., Deters, F., Baumann, A., & Buxmann, P. (2019). Keeping up with the joneses: Instagram use and its influence on conspicuous consumption. Fortieth International Conference on Information Systems.
Lange, J., & Crusius, J. (2015). The tango of two deadly sins: The social-functional relation of envy and pride. Journal of Personality and Social Psychology, 109, 453–472.
Lange, J., Weidman, A. C., & Crusius, J. (2018). The painful duality of envy: Evidence for an integrative theory and a meta-analysis on the relation of envy and schadenfreude. Journal of Personality and Social Psychology, 114(4), 572–598.
Loureiro, S. M. C., de Plaza, M. A. P., & Taghian, M. (2020). The effect of benign and malicious envies on desire to buy luxury fashion items. Journal of Retailing and Consumer Services, 52, 101688.
Lyman, S. (1978). The seven deadly sins: Society and evil. St. Martin’s Press.
Matt, S. J. (2003). Keeping up with the joneses: Envy in American consumer society, 1980–1930. University of Pennsylvania Press.
Meade, A. W., Johnson, E. C., & Braddy, P. W. (2008). Power and sensitivity of alternative fit indices in tests of measurement invariance. Journal of Applied Psychology, 93(3), 568–592.
Oyserman, D. (2011). Culture as situated cognition: Cultural mindsets, cultural fluency, and meaning making. European Review of Social Psychology, 22(1), 164–214.
Oyserman, D., Coon, H. M., & Kemmelmeier, M. (2002). Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. Psychological Bulletin, 128(1), 3–72.
Palaver, W. (2005). Envy or emulation: A Christian understanding of economic passions. In W. Palaver & P. Steinmair-Pösel (Eds.), Passions in economy, politics, and the media (pp. 139–162). Lit Verlag.
Peng, K., & Nisbett, R. E. (1999). Culture, dialectics, and reasoning about contradiction. American Psychologist, 54, 741–754.
Pew Research Center. (2015). The future of world religions: Population growth projections, 2010–2050. Pew Research Center.
Putnick, D. L., & Bornstein, M. H. (2016). Measurement invariance conventions and reporting: The state of the art and future directions for psychological research. Developmental Review, 41, 71–90.
Quintanilla, L., & Jensen de Lopez, K. (2012). The niche of envy: Conceptualization, coping strategies, and the ontogenesis of envy in cultural psychology. Culture & Psychology, 19, 76–94.
Rawls, J. (1971). A theory of justice. Harvard University Press.
Rook, D. W., & Gardner, M. P. (1993). In the mood: Impulse buying’s affective antecedents. Research in Consumer Behavior, 6(7), 1–28.
Rutkowski, L., & Svetina, D. (2014). Assessing the hypothesis of measurement invariance in the context of large-scale international surveys. Educational and Psychological Measurement, 74(1), 31–57.
Schimmack, U. (2009). Culture, gender, and the bipolarity of momentary affect: A critical re-examination. Cognition and Emotion, 23(3), 599–604.
Schimmack, U., Oishi, S., & Diener, E. (2002). Cultural influences on the relation between pleasant emotions and unpleasant emotions: Asian dialectic philosophies or individualism-collectivism? Cognition and Emotion, 16(6), 705–719.
Schneider, I. K., & Schwarz, N. (2017). Mixed feelings: The case of ambivalence. Current Opinion in Behavioral Sciences, 15, 39–45.
Silver, M., & Sabini, J. (1978). The perception of envy. Social Psychology, 41, 105–117.
Singelis, T. M. (1994). The measurement of independent and interdependent self-construals. Personality and Social Psychology Bulletin, 20, 580–591.
Smith, R. H., & Kim, S. H. (2007). Comprehending envy. Psychological Bulletin, 133(1), 46–64.
Spencer-Rodgers, J., Peng, K., & Wang, L. (2010). Dialecticism and the co-occurrence of positive and negative emotions across cultures. Journal of Cross-Cultural Psychology, 41, 109–115.
Spencer-Rodgers, J., Anderson, E., Ma-Kellams, C., Wang, C., & Peng, K. (2018). What is dialectical thinking? Conceptualization and measurement. In J. Spencer-Rodgers & K. Peng (Eds.), The psychological and cultural foundations of East Asian cognition: Contradiction, change, and holism (p. 1–34). Oxford University Press.
Tai, K., Narayanan, J., & McAllister, D. J. (2012). Envy as pain: Rethinking the nature of envy and its implications for employees and organizations. Academy of Management Review, 37, 107–129.
Takano, Y., & Osaka, E. (1999). An unsupported common view: Comparing Japan and the U.S. on individualism/collectivism. Asian Journal of Social Psychology, 2, 311–341.
Van de Ven, N. (2017). Envy and admiration: Emotion and motivation following upward social comparison. Cognition and Emotion, 31(1), 193–200.
Van de Ven, N., Zeelenberg, M., & Pieters, R. (2009). Leveling up and down: The experiences of benign and malicious envy. Emotion, 9(3), 419–429.
Van de Ven, N., Zeelenberg, M., & Pieters, R. (2011). The envy premium in product evaluation. Journal of Consumer Research, 37(6), 984–998.
Van Dijk, W. W., Ouwerkerk, J. W., Goslinga, S., Nieweg, M., & Gallucci, M. (2006). When people fall from grace: Reconsidering the role of envy in schadenfreude. Emotion, 6, 156–160.
Vandenberg, R. J., & Lance, C. E. (2000). A review and synthesis of the measurement invariance literature: Suggestions, practices, and recommendations for organizational research. Organizational Research Methods, 3(1), 4–70.
Wenninger, H., Cheung, C., & Krasnova, H. (2019). College-aged users behavioral strategies to reduce envy on social networking sites: A cross-cultural investigation. Computers in Human Behavior, 97, 10–23.
Williams, P., & Aaker, J. L. (2002). Can mixed emotions peacefully co-exist? Journal of Consumer Research, 28, 636–649.
Wu, J., & Srite, M. (2015). Benign envy, social media, and culture. DIGIT 2015 Proceedings. Retrived January 15, 2021, from https://aisel.aisnet.org/digit2015/1/
Ybema, J. F., & van Dam, K. (2014). The importance of emotional display rules for employee well-being: A multi-group comparison. The Journal of Positive Psychology, 9(4), 366–376.
Yik, M. (2007). Culture, gender, and the bipolarity of momentary affect. Cognition and Emotion, 21(3), 664–680.