A New Role for Computers in Strategic Management

Alan R.Dennis, J.F.Nunamaker, DavidParanka, Douglas R.Vogel

Tóm tắt

Thirty‐one senior‐ and middle‐level managers from Burr‐Brown Corporation, a multinational electronics manufacturer, held a three‐day meeting to evaluate the one‐ and five‐year strategic plans of each of the firm's eight divisions.

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