Consumer response to retailer use of cause-related marketing: Is more fit better?

Journal of Retailing - Tập 83 - Trang 437-445 - 2007
Michael J. Barone1, Andrew T. Norman2, Anthony D. Miyazaki3
1University of Louisville, College of Business, Department of Marketing, 2301 South Third Street, Louisville, KY 40208, United States
2Drake University, College of Business and Public Administration, 2507 University Avenue, Des Moines, IA 50311-4505, United States
3Florida International University, College of Business, 11200 SW 8th Street, University Park, RB 307B, Miami, FL 33199, United States

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Journal of Retailing

Tập 83

437-445

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