A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping

Journal of Business Research - Tập 142 - Trang 1-16 - 2022
Pooja Goel1, Satyanarayana Parayitam2, Anuj Sharma3, Nripendra P. Rana4, Yogesh K Dwivedi5,6
1Shaheed Bhagat Singh College, University of Delhi, India
2Department of Management and Marketing, Charlton College of Business, University of Massachusetts Dartmouth, 285 Old Westport Road, North Dartmouth, MA 02747, United States
3Chandragupt Institute of Management Patna, Patna 800001, Bihar, India
4College of Business and Economics, Qatar University, P.O. Box 2713, Doha, Qatar
5Emerging Markets Research Centre (EMaRC), School of Management, Room #323 Swansea University, Bay Campus, Fabian Bay, Swansea SA1 8EN, Wales, UK
6Department of Management, Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, Maharashtra, India

Tài liệu tham khảo

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