Content and process priming: A review

Journal of Consumer Psychology - Tập 24 - Trang 96-118 - 2014
Chris Janiszewski1, Robert S. Wyer2
1Warrington College of Business Administration, University of Florida, P.O. Box 117155, Gainesville, FL 32611-7155, USA
2Department of Marketing, Chinese University of Hong Kong, Hong Kong

Tóm tắt

AbstractThe last forty years of social science research have produced over 12,000 articles on priming. The range, complexity, and novelty of priming effects are hard to comprehend, let alone explain, using a single model or perspective. In this review, we discuss content priming and process priming effects. We then propose an integrative model that can account for the combined results.

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