A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects

Journal of Business Research - Tập 61 - Trang 233-242 - 2008
John Fong1, Suzan Burton2
1International College of Management, Sydney (ICMS), Australia
2Macquarie Graduate School of Management, Macquarie University, Sydney, Australia

Tài liệu tham khảo

Al-Sulaiti, 1998, Country of origin effects: a literature review, Mark Intell Plann, 16, 150, 10.1108/02634509810217309 Anderson, 1998, Customer satisfaction and word of mouth, J Serv Res, 1, 5, 10.1177/109467059800100102 Baker, 2002, Country of origin as a source of competitive advantage, J Strat Mark, 10, 157, 10.1080/09652540210125297 Bearden, 1982, Reference group influence on product and brand purchase decisions, J Consum Res, 9, 183, 10.1086/208911 Beverland, 2002, Using country of origin in strategy: the importance of context and strategic action, J Brand Manag, 10, 147, 10.1057/palgrave.bm.2540112 Bickart, 2001, Internet forums as influential sources of consumer information, J Interact Mark, 15, 31, 10.1002/dir.1014 Chau, 2002, Cultural differences in the online behavior of consumers, Commun ACM, 45, 138, 10.1145/570907.570911 Chen, 1993 China Daily, 2005 Cummings, 2002, The quality of online social relationships, Commun ACM, 45, 103, 10.1145/514236.514242 De Mooij, 2004 Doran, 2002, Lessons learned in cross-cultural research of Chinese and North American consumers, J Bus Res, 55, 823, 10.1016/S0148-2963(00)00222-8 Elgin B. Yes, Yahoo Can Search for Growth. Retrieved from http://www.businessweek.com/technology/content/apr2004/tc2004042_7884_tc055.htm Fannin, 2003, 1 Ghauri, 2001, Negotiating with the Chinese: a socio-cultural analysis, J World Bus, 36, 303, 10.1016/S1090-9516(01)00057-8 Godes, 2004, Using online conversations to study word-of-mouth communication, Mark Sci, 23, 545, 10.1287/mksc.1040.0071 Gomes-Casseres, 2001, The history of eBay, Int Econ Financ, 1, 1 Gruen, 2006, eWOM: the impact of customer-to-customer online know-how exchange on customer value and loyalty, J Bus Res, 59, 449, 10.1016/j.jbusres.2005.10.004 Gürhan-Canli, 2000, Cultural variations in country of origin effects, J Mark Res, 37, 309, 10.1509/jmkr.37.3.309.18778 Hall, 1976 Hall, 2000, Context and meaning, 34 Hof, 2004 Hofstede, 1980 Hofstede, 1991 Hofstede, 1988, The Confucius connection: from cultural roots to economic growth, Organ Dyn, 16, 5, 10.1016/0090-2616(88)90009-5 Johansson, 1989, Determinants and effects of the use of ‘made in’ labels, Int Mark Rev, 6, 47, 10.1108/EUM0000000001502 Katz, 1955 Kessler, 2004 Klein, 1998, The animosity model of foreign product purchases: an empirical test in the People's Republic of China, J Mark, 62, 89, 10.2307/1251805 Klein, 2005, 37 Kozinets, 1998, On netnography: initial reflections on consumer research investigations of cyberculture, Adv Consum Res, 25, 366 Kozinets, 2002, The field behind the screen: using netnography for marketing research in online communities, J Mark Res, 39, 61, 10.1509/jmkr.39.1.61.18935 Laroche, 2005, “I” versus “we” how individualists and collectivists use information sources to formulate their service expectations, Int Mark Rev, 22, 279, 10.1108/02651330510602213 Long-Chuan, 1999, The effects of cultural dimensions on ethical decision making in marketing: an exploratory study, J Bus Ethics, 18, 91, 10.1023/A:1006038012256 Lotz, 2001, Diluting negative country of origin stereotypes: a social stereotype approach, J Mark Manage, 17, 105, 10.1362/0267257012571465 Maheswaran, 1994, Country of origin as a stereotype: effects of consumer expertise and attribute strength on product evaluations, J Consum Res, 21, 354, 10.1086/209403 McGuiness, 1991, Selling machinery in China: Chinese perceptions of strategies and relationships, J Int Bus Stud, 22, 187, 10.1057/palgrave.jibs.8490299 Nagashima, 1970, A comparison of Japanese and U.S. attitudes towards foreign products, J Mark, 34, 68, 10.2307/1250298 Nelson, 2005, Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards, J Bus Res, 58, 89, 10.1016/S0148-2963(02)00477-0 Ordonez de Pablos, 2005, Western and Eastern views on social networks, Learn Organ, 12, 436, 10.1108/09696470510611393 People's Daily Online, 2004 Pitta, 2005, Internet community forums: an untapped resource for consumer marketers, J Consum Mark, 22, 265, 10.1108/07363760510611699 Poiescz, 1995, Do we need involvement to understand consumer behavior?, Adv Consum Res, 22, 448 Qiang, 2004, The rising tide of Internet opinion in China, Newman Rep, 58, 103 Ramasamy, 2006, Is Guanxi (relationship) a bridge to knowledge transfer?, J Bus Res, 59, 130, 10.1016/j.jbusres.2005.04.001 Reichheld, 1996 Rockwell, 2003, No oil for blood: a post-war boycott Rogers, 1983 Saminee, 1994, Customer evaluation of products in a global market, J Int Bus Stud, 25, 579, 10.1057/palgrave.jibs.8490213 Singh, 2005, Analyzing the cultural content of web sites, Int Mark Rev, 22, 129, 10.1108/02651330510593241 Triandis, 1995 Tseng, 1996, Cultural difference in information obtainment for financial decisions — East versus West, J Euro-Mark, 5, 37, 10.1300/J037v05n01_03 Tung, 2005, Perspectives — new era, new realities: musings on a new research agenda…from an old timer, Asia Pac J Manage, 22, 143, 10.1007/s10490-005-1252-2 Turner, 2000, An avenue for dissent, Time South Pac, 14, 48 Web Industry Trends, 2005 Wong, 1999, Relationship marketing in China: guanxi, favoritism and adaptation, J Bus Ethics, 22, 107, 10.1023/A:1006077210425 Yao, 1988, Chinese cultural values their dimensions and marketing implications, Eur J Mark, 22, 44, 10.1108/EUM0000000005285 Zhang, 1996, Chinese consumers' evaluation of foreign products: the influence of culture, product types and product presentation format, Eur J Mark, 30, 50, 10.1108/03090569610153309 Zhu, 2005, 14