Reinventing the brand: bridging the gap between customer and brand value

Emerald - 1997
StanMaklan1, SimonKnox2
1Principal Consultant with Computer Sciences Corp., Farnborough, UK
2Professor of Marketing, Cranfield University, UK

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Từ khóa


Tài liệu tham khảo

10.1108/EUM0000000000007

10.1108/03090569510147712

10.1108/10610429510097645

10.2307/1252054

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