Reinventing the brand: bridging the gap between customer and brand value
Tóm tắt
Từ khóa
Tài liệu tham khảo
Knox, S.D. (1996, “Empirical developments in the measurement and management of brand loyalty at the portfolio level”, in Baker, M. (Ed.),2021 ‐ A Vision for the Next 25 Years, brand management section of CD, Glasgow.
Marsh, H. and Marshall, S. (1996, “Can soaps simplify choice?”,Marketing Week, 19 April.
Richards, A. (1996, “P & G brings its price war to British aisles”,Marketing Week, 15 February.