Investigating linkages between online purchase behaviour variables

Emerald - Tập 37 Số 5 - Trang 408-419 - 2009
Delia Vazquez1, Xingang Xu1
1School of Materials, University of Manchester, Manchester, UK

Tóm tắt

PurposeThe purpose of this paper is to examine the relationships between the online consumer behaviour constructs of attitude, motivations and information search in order to develop an online consumer behaviour framework.Design/methodology/approachAn email survey collected data from 577 UK respondents and canonical correlations are applied to examine the relationships.FindingsThe results provide empirical support that attitude is an antecedent variable, and that motivation variables have a significant causal relationship with information search variables.Research limitations/implicationsTwo limitations are identified. Firstly, the data collected focussed on UK respondents, consequently the generalisability of these results is in question and further research is required. Secondly, the attitude measure could include more items to further aid reliability.Originality/valueThis research advances the development of the Online Consumer Behaviour literature by adding knowledge on the nature of the relationships between online behaviour constructs.

Tài liệu tham khảo

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Emerald

Tập 37 Số 5

408-419

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