The reinforcing and aversive consequences of customer experience. The role of consumer confusion

Journal of Retailing and Consumer Services - Tập 51 - Trang 139-151 - 2019
Ioanna Anninou1, Gordon R. Foxall2
1Surrey Business School, University of Surrey, Guildford GU2 7XH, UK
2Marketing and Strategy, Cardiff Business School, Aberconway Building, Colum Drive, Cardiff University, Cardiff, CF10 3EU, UK

Tài liệu tham khảo

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