Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values

Journal of Retailing and Consumer Services - Tập 31 - Trang 22-31 - 2016
Bikrant Kesari1, Sunil Atulkar1
1Department of Management Studies, Maulana Azad National Institute of Technology (MANIT), Bhopal 462003, Madhya Pradesh, India

Tài liệu tham khảo

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