Retail Luxury Strategy: Assembling Charisma through Art and Magic

Journal of Retailing - Tập 87 - Trang 502-520 - 2011
Delphine Dion1, Eric Arnould2,3
1IAE de Paris, Université Paris 1-Panthéon Sorbonne, GREGOR, 21 rue Broca, 75005 Paris, France
2School of Management, University of Bath, Bath BA2 7AY, United Kingdom
3Department of Management and Marketing, Southern Denmark University, Campusvej 55, Odense C 5230, Denmark

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