Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation

Allen D. Women on the Web. Available at: http://www.emarketer.com/analysis/ecommerce_b2c/20010228_b2c.html, 2001. Bajtelsmit, 1997, Gender differences in pension investment allocation decisions, J. Risk Insur., 16, 135 Barke, 1997, Risk perceptions of men and women scientists, Soc. Sci. Q., 78, 167 Bartel-Sheehan, 1999, An investigation of gender differences in on-line privacy concerns and resultant behaviors, J. Interact. Mark., 13, 24, 10.1002/(SICI)1520-6653(199923)13:4<24::AID-DIR3>3.0.CO;2-O Bettman, 1973, Perceived risk and its components: a model and empirical test, J. Mark. Res., 10, 184, 10.2307/3149824 Boggiano, 1991, Gender differences in depression in college students, Sex Roles, 25, 595, 10.1007/BF00289566 Brannon, 1999 Briones, 1998, Online retailers seek ways to close shopping gender gap, Mark. News, 2 Brody, 1984, Differences by sex in a support for nuclear power, Soc. Forces, 63, 209, 10.1093/sf/63.1.209 Brunner, 1997, Technology and gender: differences in masculine and feminine views, NAASP Bull., 81, 46, 10.1177/019263659708159208 Bybee, 1990, Differences across gender, grade level, and academic track in the content of the ideal self-image, Sex Roles, 22, 349, 10.1007/BF00288338 Byrnes, 1999, Gender differences in risk taking: a metaanalysis, Psychol Bull., 125, 367, 10.1037/0033-2909.125.3.367 Chodorow, 1971 Clancy, 1993, Photographic depictions of the self: gender and age differences in social connectedness, Sex Roles, 29, 477, 10.1007/BF00289322 Flynn, 1994, Gender, race, and perception of environmental health risks, Risk Anal., 14, 1101, 10.1111/j.1539-6924.1994.tb00082.x Gardner, 1989, Public perceptions of the risks and benefits of technology, Risk Anal., 9, 225, 10.1111/j.1539-6924.1989.tb01243.x Gilligan, 1982 Gutteling, 1993, Gender-specific reactions to environmental hazards in the Netherlands, Sex Roles, 28, 433, 10.1007/BF00289606 Gwartney-Gibbs, 1991, Sex differences in attitudes toward nuclear war, J. Peace Res., 28, 161, 10.1177/0022343391028002003 Hawes, 1986, Perceived risk and the selection of a retail patronage mode, J. Acad. Mark. Sci., 14, 37, 10.1007/BF02721814 Hersch, 1997, Smoking, seat belts, and other risky consumer decisions: differences by gender and race, Manag. Decis. Econ., 11, 241 Jasper, 1994, Consumers' perception of risk and the purchase of apparel from catalogs, J. Direct. Mark., 8, 23, 10.1002/dir.4000080205 Kaplan, 1974, Components of perceived risk in product purchase, J. Appl. Psychol., 59, 287, 10.1037/h0036657 Kehoe C, Pitkow J, Morton K. Eighth WWW user survey. Available at: http://www.cc.gatech.edu/gvu/user_surveys/survey-1997-04/, 1997. Kehoe C, Pitkow J, Morton K. Eighth WWW user survey. Available at: http://www.cc.gatech.edu/gvu/user_surveys/survey-1998, 1998. Levy, 1999, How the Internet is changing America, Levy: E-Life, 38 Lopes, 1995, Algebra and process in modeling risky choice, vol. 32, 177 Lyons, 1983, Two perspectives: on self, relationships, and morality, Harv. Educ. Rev., 53, 125, 10.17763/haer.53.2.h08w5m7v217j84t1 Mackie, 1983, The domestication of self: gender comparisons of self-imagery and self-esteem, Soc. Psychol. Q., 46, 343, 10.2307/3033722 Miyazaki AD, Fernandez A. Consumer perceptions of privacy and security risks for online shopping. Working paper. University of Miami, 2000. Ogilvie, 1992, The best and worst of it: age and sex differences in self-discrepancy research, 186 Pastore M. Internet retailers look toward profitability. Available at: http://cyberatlas.internet.com/markets/retailing/article/0,1323,6061_449371,00.html, 2000a. Pastore M. Security keeps women from shopping online. Available at: http://cyberatlas.internet.com/big_picture/demographics/article/0,1323,5901_278701,00.html, 2000b. Pastore M. Web remains a man's world outside US. Available at: http://cyberatlas.internet.com/big_picture/demographics/article/0,1323,5901_409541,00.html, 2000c. Pratt, 1990, Reasoning about the self and relationships in maturity: an integrative complexity analysis of individual differences, J. Pers. Soc. Psychol., 59, 575, 10.1037/0022-3514.59.3.575 Roper Center for Public Opinion Research. Available at: http://www.repercenter.uconn.edu, 1998. Shimp, 1982, Warranty and other extrinsic cue effects on consumers' risk perceptions, J. Consum. Res., 9, 38, 10.1086/208894 Slovic, 1997, Evaluating chemical risks: results of a survey of the British toxicology society, Hum. Exp. Toxicol., 16, 289, 10.1177/096032719701600601 Spence, 1979, Comparison of masculine and feminine personality attributes and sex-role attitudes across age groups, Dev. Psychol., 15, 582, 10.1037/h0078091 Steger, 1989, Gender differences in environmental orientations: a comparison of publics and activists in Canada and the U.S., West. Polit. Q., 42, 627, 10.2307/448646 Stern, 1990, Conceptions of separation and connection in female adolescents, 73 Stern, 1993, Value orientations, gender and environmental concerns, Environ. Behav., 24, 322, 10.1177/0013916593255002 Tannen, 1990 Taylor, 1974, The role of risk in consumer behavior, J. Mark., 38, 54, 10.2307/1250198 U.S. Census, 2000: U.S. Census Data 2000. Available at: http://www.census.gov/econ/www/retmenu.html. Westin A. Privacy and American business study. Available at: http://shell.idt.it/pab/women.html, 1997. White, 1989, Price–quality integration in warranty evaluation—a preliminary test of alternative models of risk assessment, J. Bus. Res., 19, 109, 10.1016/0148-2963(89)90002-7