Aaker, 1991
Aaker, 1996, Measuring brand equity across products and markets, Calif Manage Rev, 38, 102, 10.2307/41165845
Aaker, 1990, Consumer evaluations of brand extensions, J Mark, 54, 27, 10.2307/1252171
Aaker, 1997, Dimensions of brand personality, J Mark Res, 34, 347, 10.2307/3151897
Agarwal, 1996, An empirical comparison of consumer-based measures of brand equity, Mark Lett, 7, 237, 10.1007/BF00435740
Alba, 1987, Wesley: dimensions of consumer expertise, J Consum Res, 13, 411, 10.1086/209080
Ambler, 1997, How much of brand equity is explained by trust?, Manage Decis, 35, 283, 10.1108/00251749710169666
Anderson, 1988, Structural modeling in practice: a review and recommended two-step approach, Psychol Bull, 103, 411, 10.1037/0033-2909.103.3.411
Bagozzi, 1980
Barwise, 1993, Brand equity: snark or boojum?, Int J Res Mark, 10, 93, 10.1016/0167-8116(93)90036-X
Beatty, 1988, Alternative hierarchies of the attitude–behavior relationship: the impact of brand commitment and habit, J Acad Mark Sci, 16, 1, 10.1007/BF02723310
Beckwith, 1975, The importance of halo effects in multi-attribute attitude models, J Mark Res, 12, 265, 10.2307/3151224
Berry, 1980, Introduction to methodology, vol. 2, 1
Bharadwaj, 1993, Sustainable competitive advantage in service industries: a conceptual model and research propositions, J Mark, 57, 83, 10.2307/1252221
Bollen, 1989
Boulding, 1993, A consumer-side experimental examination of signaling theory: do consumers perceive warranties as signals of quality?, J Consum Res, 20, 111, 10.1086/209337
Burnett, 1986, An appraisal of the use of student subjects in marketing research, J Bus Res, 14, 329, 10.1016/0148-2963(86)90024-X
Burnkrant, 1982, An examination of the convergent, discriminant, and predictive validity of fishbein's behavioral intention model, J Mark Res, 19, 550, 10.2307/3151726
Byrne, 1989, Testing for the equivalence of factor covariance and mean structures: the issue of partial measurement invariance, Psychol Bull, 105, 456, 10.1037/0033-2909.105.3.456
Calder, 1981, Designing research for application, J Consum Res, 8, 197, 10.1086/208856
Cobb-Walgren, 1995, Brand equity, brand preference, and purchase intent, J Advertising, 24, 25, 10.1080/00913367.1995.10673481
Cooper, 1981, Ubiquitous halo, Psychol Bull, 90, 218, 10.1037/0033-2909.90.2.218
Cox, 1997, Tipton: do product warnings increase safe behavior? A meta-analysis, J Public Policy Mark, 16, 195, 10.1177/074391569701600201
Deshpande, 1986, The intensity of ethnic affiliation: a study of the sociology of Hispanic consumption, J Consum Res, 13, 214, 10.1086/209061
Dodds, 1991, Effects of price, brand, and store information on buyers' product evaluation, J Mark Res, 28, 307, 10.2307/3172866
Douglas, 1983
Durvasula, 1993, Assessing the cross-cultural applicability of consumer behavior models: a model of attitude toward advertising in general, J Consum Res, 19, 626, 10.1086/209327
Farquhar PH, Han JY, Ijiri Y. Recognizing and measuring brand assets. Working Paper Series, Report Number 91-119. Cambridge, MA: Marketing Science Institute, 1991.
Fazio, 1981, Direct experience and attitude–behavior consistency, vol. 14, 162
Fornell, 1981, Evaluating structural equation models with unobservable variables and measurement error, J Mark Res, 18, 39, 10.2307/3151312
Geertz, 1973
Guadagni, 1983, A logit model of brand choice calibrated on scanner data, Mark Sci, 2, 203, 10.1287/mksc.2.3.203
Gupta, 1988, Impact of sales promotions on when, what, and how much to buy, J Mark Res, 251, 342, 10.2307/3172945
Hofstede, 1991
Hu, 1999, Cutoff criteria for fit indexes in conventional criteria versus new alternatives, Struct Equation Model, 6, 1, 10.1080/10705519909540118
Jöreskog, 1993
Kamakura, 1993, Measuring brand value with scanner data, Int J Res Mark, 10, 9, 10.1016/0167-8116(93)90030-3
Keller, 1993, Conceptualizing, measuring, and managing customer-based brand equity, J Mark, 57, 1, 10.2307/1252054
Lane, 1995, Stock market reactions to brand extension announcements: the effects of brand attitude and familiarity, J Mark, 59, 63, 10.2307/1252015
Leung, 1989, On the empirical identification of dimensions for cross-cultural comparisons, J Cross-Cult Psychol, 20, 133, 10.1177/0022022189202002
Levidge, 1961, A model of predictive measurement of advertising effectiveness, J Mark, 25, 59, 10.2307/1248516
Lichtenstein, 1989, The relationship between perceived and objective price–quality, J Mark Res, 26, 429, 10.2307/3172763
Mahajan, 1994, An approach to assess the importance of brand equity in acquisition decisions, J Prod Innovation Manage, 11, 221, 10.1016/0737-6782(94)90005-1
Meredith, 1993, Measurement invariance, factor analysis, and factorial invariance, Psychometrika, 58, 525, 10.1007/BF02294825
Nelson, 1974, Advertising as information, J Polit Econ, 81, 729, 10.1086/260231
Netemeyer, 1991, A cross-cultural assessment of the reliability and validity of the CETSCALE, J Mark Res, 28, 320, 10.2307/3172867
Nunnally, 1994
Olian, 1988, The impact of applicant gender compared to qualifications on hiring recommendations, Organ Behav Hum Decis Processes, 41, 180, 10.1016/0749-5978(88)90025-8
Oliver, 1997
Owenbey, 1998, The Suinn–Lew Asian self-identity acculturation scale: test with a non-student, Asian-American sample, Soc Behav Pers, 26, 57, 10.2224/sbp.1998.26.1.57
Park, 1994, A survey-based method for measuring and understanding brand equity and its extendibility, J Mark Res, 31, 271, 10.2307/3152199
Petroshius, 1987, Effect of product-line pricing characteristics on product evaluations, J Mark Res, 13, 511
Rangaswamy, 1993, Brand equity and the extendibility of brand names, Int J Res Mark, 10, 61, 10.1016/0167-8116(93)90034-V
Rosenzweig, 1994, When can management science research be generalized internationally?, Manage Sci, 40, 28, 10.1287/mnsc.40.1.28
Rossiter, 1987
Rummel, 1970
Sheth, 1970, Are there differences in dissonance reduction behavior between students and housewives?, J Mark Res, 7, 243, 10.2307/3150115
Shimp, 1982, Warranty and other extrinsic cue effects on consumers' risk perceptions, J Consum Res., 9, 38, 10.1086/208894
Shocker AD, Weitz B. A perspective on brand equity principles and issues. In: Leuthesser L, editor. Report Number 88-104. Cambridge, MA: Marketing Science Institute, 1988. pp. 2–4.
Simon, 1993, The measurement and determinants of brand equity: a financial approach, Mark Sci, 12, 28, 10.1287/mksc.12.1.28
Smith, 1983, Attitude–behavior consistency: the impact of product trial versus advertising, J Mark Res., 20, 257, 10.2307/3151829
Srivastava R, Shocker AD. Brand equity: a perspective on its meaning and measurement. Working Paper Series, Report Number 91-124. Cambridge, MA: Marketing Science Institute, 1991.
Srull, 1984, Methodological techniques for the study of person memory and social cognition, vol. 2, 1
Steenkamp, 1998, Assessing measurement invariance in cross-national consumer research, J Consum Res, 25, 78, 10.1086/209528
Stelzl, 1986, Changing a causal hypothesis without changing the fit: some rules for generating equivalent path models, Multivariate Behav Res, 21, 309, 10.1207/s15327906mbr2103_3
Sullivan, 1998, How brand names affect the demand for twin automobiles, J Mark Res, 35, 154, 10.2307/3151844
Swait, 1993, The equalization price: a measure of consumer-perceived brand equity, Int J Res Mark, 10, 23, 10.1016/0167-8116(93)90031-S
Wallendorf, 1983, Ethnic migration, assimilation, and consumption, J Consum Res, 10, 292, 10.1086/208968
Wells, 1993, Discovery-oriented consumer research, J Consum Res, 19, 489, 10.1086/209318
Yavas, 1994, Research note: students as subjects in advertising and marketing research, Int Mark Rev, 11, 35, 10.1108/02651339410069236
Yoo, 2000, An examination of selected marketing mix elements and brand equity, J Acad Mark Sci, 28, 195, 10.1177/0092070300282002
Zeithaml, 1988, Consumer perceptions of price, quality, and value: a means–end model and synthesis of evidence, J Mark, 52, 2, 10.2307/1251446