Developing and validating a multidimensional consumer-based brand equity scale

Journal of Business Research - Tập 52 - Trang 1-14 - 2001
Boonghee Yoo1, Naveen Donthu2
1Department of Marketing and Business Law, G.R. Herberger College of Business, St. Cloud State University, St. Cloud, MN 56301, USA
2Department of Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30303, USA

Tài liệu tham khảo

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