Service branding: consumer verdicts on service brands
Tóm tắt
Từ khóa
Tài liệu tham khảo
Ahluwalia, 2000, Consumer response to negative publicity, Journal of Marketing Research, XXXVII, 203, 10.1509/jmkr.37.2.203.18734
Alpert, F., Kamins, M., Sakano, T., Onzo, N., Graham J., 2001. Retail buyer beliefs, attitude and behavior toward pioneer and me-too follower brands. A comparative study of Japan and the USA. Interational Marketing Review 18(2), 160.
Babin, 1999, Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value, Journal of Business Research, 54, 89, 10.1016/S0148-2963(99)00095-8
Bansal, 2000, Word-of-mouth processes within a services purchase decision context, Journal of Service Research, 3, 166, 10.1177/109467050032005
Berry, 2000, Cultivating service brand equity, Journal of the Academy of Marketing Science, 28, 128, 10.1177/0092070300281012
Biel, A.L., 1993. Converting image into equity. In: Aaker, D.A., Biel A.L. (Eds.), Brand Equity and Advertising. Lawrence Erlbaum Associates, Hillsdale, NJ.
Biswas, 1992, The moderating role of brand familiarity in reference price perceptions, Journal of Business Research, 25, 69, 10.1016/0148-2963(92)90033-8
Burton, S., Lichtenstein, D.R., Donald, D.R., Netemeyer, R.G., Garretson, J.A., 1998. A scale of measuring attitude toward private label products and an examination of its psychological and behavioural correlates. Journal of the Academy of Marketing Science 26(4), 293–306.
Caruana, 2000, Service quality and satisfaction—the moderating role of value, European Journal of Marketing, 34, 1338, 10.1108/03090560010764432
Chandon, 1997, Service encounter dimensions—a dyadic perspective, International Journal of Service Industry Management, 8, 65, 10.1108/09564239710161088
Chang, 2000, The impact of perceived physical environments on customers’ satisfaction and return intentions, Journal of Professional Services Marketing, 21, 75, 10.1300/J090v21n02_06
Chaudhuri, 2001, The chain of effects from brand trust and brand effects to brand performance, Journal of Marketing, 65, 81, 10.1509/jmkg.65.2.81.18255
Chin, W.W., 1998. Issues and opinion on structural equation modeling. MIS Quarterly 22(1), vii–xvi.
Crosby, 1990, Relationship quality in services selling, Journal of Marketing, 54, 68, 10.2307/1251817
Danaher, 1998, A comparison of service delivery processes of different complexity, International Journal of Service Industry Management, 9, 48, 10.1108/09564239810199941
de Chernatony, 1998, Modelling the components of the brand, European Journal of Marketing, 32, 1074, 10.1108/03090569810243721
Degeratu, 2000, Consumer choice behaviour in online and traditional supermarkets, International Journal of Research in Marketing, 17, 55, 10.1016/S0167-8116(00)00005-7
Dodds, 1991, Effects of price, brand, and store information on buyers’ product evaluations, Journal of Marketing Research, XXVIII, 307, 10.2307/3172866
Duxbury, 1991, Gender differences in work–family conflict, Journal of Applied Psychology, 76, 60, 10.1037/0021-9010.76.1.60
Eastlick, 1999, Shopping motives for mail catalog shopping, Journal of Business Research, 45, 281, 10.1016/S0148-2963(97)00240-3
Falk, 1992
Farr, 1997, What do you want your brand to be when it grows up, Journal of Advertising Research, 37, 23
Flynn, 1999, A short, reliable measure of subjective knowledge, Journal of Business Research, 6, 57, 10.1016/S0148-2963(98)00057-5
Fornell, C., Cha, J., 1994. Partial least squares. In: Bagozzi, R.P. (Ed.), Advanced Methods of Marketing Research. Basil Blackwell, Oxford.
Fornell, 1981, Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, 18, 39, 10.2307/3151312
Gaski, 1984, Theory of power and conflict in channels of distribution, Journal of Marketing, 48, 9, 10.2307/1251326
Hair, Jr., J.F., Anderson, R.E., Tatham, R.L., Black, W.C., 1998. Multivariate Data Analysis, 5th ed. Prentice Hall, Upper Saddle River, NJ.
Hogg, 2000, The impact of self-monitoring on image congruence and product/brand evaluation, European Journal of Marketing, 5, 641, 10.1108/03090560010321974
Holbrook, 1987, Assessing the role of emotions as mediators of consumer responses to advertising, Journal of Consumer Research, 14, 404, 10.1086/209123
Igbaria, M., Zinatelli, N., Cragg, P., Cavaye, A., 1997. Personal computing acceptance factors in small firms: a structural equation model. MIS Quarterly, 279–302.
Janiszewski, 2000, A connectionist model of brand-quality associations, Journal of Marketing Research, XXXVII, 331, 10.1509/jmkr.37.3.331.18780
Jayanti, 1995, The impact of affective responses on physician evaluations, Health Marketing Quarterly, 12, 49, 10.1300/J026v12n03_06
Johns, 1999, What is this thing called service, European Journal of Marketing, 33, 958, 10.1108/03090569910285959
Jones, 2000, Switching barriers and repurchase intentions in services, Journal of Retailing, 76, 259, 10.1016/S0022-4359(00)00024-5
Kadipasaoglu, 1999, Global manufacturing practices, Industrial Management & Data Systems, 99, 101, 10.1108/02635579910370652
Keller, 1998
Kempf, D.S., Smith, R.E., 1998. Consumer processing of product trial and the influence of prior advertising: a structural modeling approach. Journal of Marketing Research XXXV, 325–338.
Lassar, 1995, Measuring customer-based brand equity, Journal of Consumer Marketing, 12, 11, 10.1108/07363769510095270
Le Blanc, 2001, An exploratory study on the cues that signal value to members in retail co-operatives, International Journal of Retail & Distribution Management, 29, 49, 10.1108/09590550110366361
Lee, 1994, The impact of firm's risk-taking attitudes on advertising budgets, Journal of Business Research, 31, 247, 10.1016/0148-2963(94)90088-4
Lohmöller, 1981
Low, 2000, The measurement and dimensionality of brand association, Journal of Product & Brand Management, 99, 350, 10.1108/10610420010356966
Lundstrom, 1998, Factors influencing Taiwanese consumer preference for foreign-made white goods, Asia Pacific Journal of Marketing and Logistics, 10, 5, 10.1108/13555859810764508
Mangold, 1999, Word-of-mouth communication in the service marketplace, Journal of Services Marketing, 13, 73, 10.1108/08876049910256186
O’Cass, 2001, The influence of brand associations on brand preference and purchase intention, Journal of International Consumer Marketing, 14, 41
O’Cass, 2002, Political advertising believability and information source value during elections, Journal of Advertising, XXXI, 63, 10.1080/00913367.2002.10673661
Olson, 1979, Disconfirmation of consumer expectations through product trial, Journal of Applied Psychology, 64, 179, 10.1037/0021-9010.64.2.179
Pecotich, 1996, The impact of country of origin in the retail service context, Journal of Retailing and Consumer Services, 3, 213, 10.1016/0969-6989(95)00080-1
Plummer, 1984, How personality makes a difference, Journal of Advertising Research, 24, 27
Quester, 2000, Country-of-origin effects on purchasing agents’ product perceptions, Journal of Business & Industrial Marketing, 15, 479, 10.1108/08858620010351706
Sirgy, 1986
Sirgy, 1997, Assessing the predictive validity of two methods of measuring self-image congruence, Journal of the Academy of Marketing Scienc, 25, 229, 10.1177/0092070397253004
Spreng, 1996, A reexamination of the determinants of consumer satisfaction, Journal of Marketing, 9, 15, 10.2307/1251839
Stafford, 1995, Retail services advertising, Journal of Advertising, 26, 57, 10.1080/00913367.1995.10673468
Stobart, 1994
Sweeney, 2001, Consumer perceived value, Journal of Retailing, 77, 203, 10.1016/S0022-4359(01)00041-0
Turley, 1995, Brand name strategies in the service sector, Journal of Consumer Marketing, 12, 42, 10.1108/07363769510095298
Wold, H., 1981. Model construction and evaluation when theoretical knowledge is scarce: theory and application of Partial least squares. In: Kmenta, J., Ramsay, J. (Eds.), Evaluation of Econometric Models. Academic Press, New York.
Wright, 1992, The effects of product symbolism on consumer self-concept, Advances in Consumer Research, 19, 311
Yoo, 2001, Developing and validating a multidimensional consumer-based brand equity scale, Journal of Business Research, 52, 1, 10.1016/S0148-2963(99)00098-3
Zeithaml, 1988, Consumer perceptions of price, quality, and value, Journal of Marketing, 52, 2, 10.2307/1251446