Upscale image transfer from malls to stores: A self-image congruence explanation

Journal of Business Research - Tập 59 - Trang 1288-1296 - 2006
Jean-Charles Chebat1, M. Joseph Sirgy2, Valerie St-James3
1HEC-Montreal, 3000 Côte Ste-Catherine, Montréal (Qc), Canada H2T 3A7
2Virginia Polytechnic Institute and State University, Virginia Real Estate Research Fellow, Department of Marketing, Pamplin College of Business, Blacksburg, Virginia 24061-0236, USA
3Consumer Science, Johnson & Johnson, 7101, Notre Dame East St., Montréal (Qc.), Canada H1N 2G4

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