Engaging consumers on new integrated multichannel retail settings: Challenges for retailers

Journal of Retailing and Consumer Services - Tập 25 - Trang 106-114 - 2015
Eleonora Pantano1,2, Milena Viassone3
1Department of Mechanical, Energy and Management Engineering, University of Calabria, via Bucci cubo 46C, 87036 Arcavacata di Rende (CS), Italy
2The Business School Middlesex University London, London NW44BT, United Kingdom
3Department of Management, University of Turin C.so Unione Sovietica, 218/bis, 10134 Torino, Italy

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