Consumer Reactance to Promotional Favors

Journal of Retailing - Tập 96 - Trang 578-589 - 2020
Marco Bertini1, Aylin Aydinli2
1ESADE—Universitat Ramon Llull, Avinguda de la Torre Blanca 59, 08172 Sant Cugat del Vallès, Spain
2Vrije Universiteit Amsterdam, De Boelelaan 1105, 1081 HV, Amsterdam, The Netherlands

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