Narcissism beyond Gestalt and awareness: The name letter effect

European Journal of Social Psychology - Tập 15 Số 3 - Trang 353-361 - 1985
Jozef M. Nuttin1
1Laboratorium voor Experimentele Sociale Psychologie, Universiteit Leuven, Tiensestraat 102, 3000 Belgium

Tóm tắt

Abstract‘Mere belongingness to self’ is tested as a sufficient condition for the enhancement of the attractiveness of visual letter stimuli. Experimental evidence is presented that, independent of visual, acoustical, aesthetic, semantic and frequency characteristics, letters belonging to own first and/or family name are preferred above not‐own name letters. The effect is obtained in the absence of awareness of the Gestalt of any name, thus challenging current understanding of fundamental affective processes.

Từ khóa


Tài liệu tham khảo

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Thông tin
Thông tin xuất bản

European Journal of Social Psychology

Tập 15 Số 3

353-361

Thông tin tác giả