Eco-friendly product development strategy: antecedents, outcomes, and contingent effects

Springer Science and Business Media LLC - Tập 44 - Trang 660-684 - 2016
Constantine S. Katsikeas1, Constantinos N. Leonidou1, Athina Zeriti2
1Leeds University Business School, University of Leeds, Leeds, UK
2Business School, Durham University, Stockton on Tees, UK

Tóm tắt

Integrating sustainability aspects into product development has long been recognized as a strategic priority for practitioners. Yet the literature reports mixed results on the product development effectiveness outcomes of sustainable product development strategies, while scant research has investigated how companies integrate environmental aspects into product development. This study develops a model that integrates effectiveness-enhancing outcomes and organizational inputs of eco-friendly product development strategies. Using questionnaire responses from firms from multiple industries, supplemented with lagged primary product development performance data, we find that top management commitment and corporate environmental support policies can facilitate eco-friendly product development strategies, while environmental performance incentives do not. In turn, the adoption of such strategies has a positive effect on firms’ product development effectiveness. This effect weakens when business conditions are highly complex but tends to become stronger with increasing levels of munificence in the business environment. These findings have important implications for practitioners and researchers that are discussed.

Tài liệu tham khảo

Achrol, R. S., & Etzel, M. J. (2003). The structure of reseller goals and performance in marketing channels. Journal of the Academy of Marketing Science, 31, 146–163. Achrol, R. S., & Stern, L. W. (1988). Environmental determinants of decision-making uncertainty in marketing channels. Journal of Marketing Research, 25, 36–50. Adekambi, S. A., Ingenbleek, P. T., & van Trijp, H. C. (2015). Integrating producers at the base of the pyramid with global markets: a market learning approach. Journal of International Marketing, 23, 44–63. Ambec, S., & Lanoie, P. (2008). Does it pay to be green? A systematic overview. Academy of Management Perspectives, 22, 45–62. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: a review and recommended two-step approach. Psychological Bulletin, 103, 411–423. Angell, L. C., & Klassen, R. D. (1999). Integrating environmental issues into the mainstream: an agenda for research in operations management. Journal of Operations Management, 17, 575–598. Aragon-Correa, J. A., & Sharma, S. (2003). A contingent resource-based view of proactive corporate environmental strategy. Academy of Management Review, 28, 71–88. Ballard, R. (1992). Short forms of the Marlowe-Crowne social desirability scale. Psychological Reports, 71, 1155–1160. Banerjee, S. B., Iyer, E. S., & Kashyap, R. K. (2003). Corporate environmentalism: antecedents and influence of industry type. Journal of Marketing, 67, 106–122. Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120. Baron, R. A., & Tang, J. (2011). The role of entrepreneurs in firm-level innovation: joint effects of positive affect, creativity, and environmental dynamism. Journal of Business Venturing, 26, 49–60. Bearden, W. O., & Netemeyer, R. G. (1998). Handbook of marketing scales (2nd ed.). Thousand Oaks: Sage Publications, Inc. Berry, M. A., & Rondinelli, D. A. (1998). Proactive corporate environmental management: a new industrial revolution. Academy of Management Executive, 12, 38–50. Boiral, O. (2002). Tacit knowledge and environmental management. Long Range Planning, 35, 291–317. Branzei, O., Ursacki‐Bryant, T. J., Vertinsky, I., & Zhang, W. (2004). The formation of green strategies in Chinese firms: matching corporate environmental responses and individual principles. Strategic Management Journal, 25, 1075–1095. Chabowski, B. R., Mena, J. A., & Gonzalez-Padron, T. L. (2011). The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities. Journal of the Academy of Marketing Science, 39, 55–70. Chang, C. H. (2011). The influence of corporate environmental ethics on competitive advantage: the mediation role of green innovation. Journal of Business Ethics, 104, 361–370. Chen, C. (2001). Design for the environment: a quality-based model for green product development. Management Science, 47, 250–263. Chen, Y. S., & Chang, C. H. (2013). The determinants of green product development performance: green dynamic capabilities, green transformational leadership, and green creativity. Journal of Business Ethics, 116, 107–119. Chen, Y. S., Lai, S. B., & Wen, C. T. (2006). The influence of green innovation performance on corporate advantage in Taiwan. Journal of Business Ethics, 67, 331–339. Chen, Y., Ganesan, S., & Liu, Y. (2009). Does a firm’s product-recall strategy affect its financial value? An examination of strategic alternatives during product-harm crises. Journal of Marketing, 73, 214–226. Chen, J., Damanpour, F., & Reilly, R. R. (2010). Understanding antecedents of new product development speed: a meta-analysis. Journal of Operations Management, 28, 17–33. Cronin, J. J., Jr., Smith, J. S., Gleim, M. R., Ramirez, E., & Martinez, J. D. (2011). Green marketing strategies: an examination of stakeholders and the opportunities they present. Journal of the Academy of Marketing Science, 39, 158–174. Daily, B. F., & Huang, S. C. (2001). Achieving sustainability through attention to human resource factors in environmental management. International Journal of Operations & Production Management, 21, 1539–1552. Dangelico, R. M. (2015). Green product innovation: where we are and where we are going. Business Strategy and the Environment, forthcoming. Dangelico, R. M., & Pujari, D. (2010). Mainstreaming green product innovation: why and how companies integrate environmental sustainability. Journal of Business Ethics, 95, 471–486. Dangelico, R. M., Pontrandolfo, P., & Pujari, D. (2013). Developing sustainable new products in the textile and upholstered furniture industries: role of external integrative capabilities. Journal of Product Innovation Management, 30, 642–658. Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58, 37–52. Day, G. S. (2011). Closing the marketing capabilities gap. Journal of Marketing, 75, 183–195. De Ruyter, K., De Jong, A., & Wetzels, M. (2009). Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams. Journal of the Academy of Marketing Science, 37, 470–487. Driessen, P. H., & Hillebrand, B. (2013). Integrating multiple stakeholder issues in new product development: an exploration. Journal of Product Innovation Management, 30, 364–379. Drnevich, P. L., & Kriauciunas, A. P. (2011). Clarifying the conditions and limits of the contributions of ordinary and dynamic capabilities to relative firm performance. Strategic Management Journal, 32, 254–279. Eppinger, S. (2011). The fundamental challenge of product design. Journal of Product Innovation Management, 28, 399–400. Etzion, D. (2007). Research on organizations and the natural environment, 1992-present: a review. Journal of Management, 33, 637–664. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50. Fraj-Andrés, E., Martinez-Salinas, E., & Matute-Vallejo, J. (2009). A multidimensional approach to the influence of environmental marketing and orientation on the firm’s organizational performance. Journal of Business Ethics, 88, 263–286. Galeazzo, A., Furlan, A., & Vinelli, A. (2014). Lean and green in action: interdependencies and performance of pollution prevention projects. Journal of Cleaner Production, 85, 191–200. Gavronski, I., Klassen, R. D., Vachon, S., & do Nascimento, L. F. M. (2011). A resource-based view of green supply management. Transportation Research Part E: Logistics and Transportation Review, 47, 872–885. Golicic, S. L., & Smith, C. D. (2013). A meta‐analysis of environmentally sustainable supply chain management practices and firm performance. Journal of Supply Chain Management, 49, 78–95. González, F. J. M., & Palacios, T. M. B. (2002). The effect of new product development techniques on new product success in Spanish firms. Industrial Marketing Management, 31(3), 261–271. González-Benito, J., & González-Benito, Ó. (2005). Environmental proactivity and business performance: an empirical analysis. Omega, 33, 1–15. Govindarajulu, N., & Daily, B. F. (2004). Motivating employees for environmental improvement. Industrial Management & Data Systems, 104, 364–372. Hair, J. F., Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (6th ed.). New Jersey: Prentice-Hall International, Inc. Hart, S. L. (1995). A natural-resource-based view of the firm. Academy of Management Review, 20, 986–1014. Hart, S. L., & Dowell, G. (2011). Invited editorial: a natural-resource-based view of the firm fifteen years after. Journal of Management, 37, 1464–1479. Hartmann, J., & Germain, R. (2015). Understanding the relationships of integration capabilities, ecological product design, and manufacturing performance. Journal of Cleaner Production, 92, 196–205. Heckman, J. J. (1979). Sample selection bias as a specification error. Econometrica: Journal of the Econometric Society, 47, 153–161. Hopkins, M. S. (2010). How sustainability fuels design innovation. Sloan Management Review, 52, 75–81. Hult, G. T. M. (2011). Market-focused sustainability: market orientation plus! Journal of the Academy of Marketing Science, 39, 1–6. Hunt, C. B., & Auster, E. R. (1990). Proactive environmental-management-avoiding the toxic trap. Sloan Management Review, 31, 7–18. Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. Journal of Marketing, 57, 53–70. Kale, P., Dyer, J. H., & Singh, H. (2002). Alliance capability, stock market response, and long‐term alliance success: the role of the alliance function. Strategic Management Journal, 23, 747–767. Klassen, R. D., & McLaughlin, C. P. (1996). The impact of environmental management on firm performance. Management Science, 42, 1199–1214. Kleinschmidt, E. J., De Brentani, U., & Salomo, S. (2007). Performance of global new product development programs: a resource‐based view. Journal of Product Innovation Management, 24, 419–441. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75, 132–135. Koufteros, X. A., Vonderembse, M. A., & Doll, W. J. (2002). Integrated product development practices and competitive capabilities: the effects of uncertainty, equivocality, and platform strategy. Journal of Operations Management, 20, 331–355. Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014). Resource-based theory in marketing. Journal of the Academy of Marketing Science, 42, 1–21. Kumar, V. (2014). Understanding cultural differences in innovation: a conceptual framework and future research directions. Journal of International Marketing, 22, 1–29. Lado, A. A., & Wilson, M. C. (1994). Human resource systems and sustained competitive advantage: a competency-based perspective. Academy of Management Review, 19, 699–727. Lado, A. A., Boyd, N. G., & Wright, P. (1992). A competency-based model of sustainable competitive advantage: toward a conceptual integration. Journal of Management, 18, 77–91. Langerak, F., Peelen, E., & van der Veen, M. (1998). Exploratory results on the antecedents and consequences of green marketing. Journal of the Market Research Society, 40, 323–335. Lawrence, P. R., & Lorsch, J. W. (1967). Organization and environment: Managing differentiation and integration. Boston: Division of Research, Graduate School of Business Administration, Harvard University. Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A. (2013). “Greening” the marketing mix: do firms do it and does it pay off? Journal of the Academy of Marketing Science, 41, 151–170. Lockett, A., & Wright, M. (2005). Resources, capabilities, risk capital and the creation of university spin-out companies. Research Policy, 34, 1043–1057. Low, G. S., & Mohr, J. J. (2001). Factors affecting the use of information in the evaluation of marketing communications productivity. Journal of the Academy of Marketing Science, 29, 70–88. Mahoney, J. T. (1995). The management of resources and the resource of management. Journal of Business Research, 33, 91–101. Malhotra, N. K., Kim, S. S., & Patil, A. (2006). Common method variance in IS research: a comparison of alternative approaches and a reanalysis of past research. Management Science, 52, 1865–1883. Matos, S., & Hall, J. (2007). Integrating sustainable development in the supply chain: the case of life cycle assessment in oil and gas and agricultural biotechnology. Journal of Operations Management, 25, 1083–1102. Melnyk, S. A., Sroufe, R. P., & Calantone, R. (2003). Assessing the impact of environmental management systems on corporate and environmental performance. Journal of Operations Management, 21, 329–351. Mena, J. A., & Chabowski, B. R. (2015). The role of organizational learning in stakeholder marketing. Journal of the Academy of Marketing Science, 43, 429–452. Menguc, B., Auh, S., & Ozanne, L. (2010). The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm’s performance. Journal of Business Ethics, 94, 279–298. Menon, A., & Menon, A. (1997). Enviropreneurial marketing strategy: the emergence of corporate environmentalism as market strategy. Journal of Marketing, 61, 51–67. Miller, D., & Friesen, P. H. (1983). Strategy‐making and environment: the third link. Strategic Management Journal, 4, 221–235. Mitra, S., & Datta, P. P. (2014). Adoption of green supply chain management practices and their impact on performance: an exploratory study of Indian manufacturing firms. International Journal of Production Research, 52, 2085–2107. Montabon, F., Sroufe, R., & Narasimhan, R. (2007). An examination of corporate reporting, environmental management practices and firm performance. Journal of Operations Management, 25, 998–1014. Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard Business Review, 87, 56–64. Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003). Corporate social and financial performance: a meta-analysis. Organization Studies, 24, 403–441. Pagell, M., & Wu, Z. (2009). Building a more complete theory of sustainable supply chain management using case studies of 10 exemplars. Journal of Supply Chain Management, 45, 37–56. Paillé, P., Chen, Y., Boiral, O., & Jin, J. (2014). The impact of human resource management on environmental performance: an employee-level study. Journal of Business Ethics, 121, 451–466. Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of Applied Psychology, 88, 879–903. Poppo, L., & Zenger, T. (2002). Do formal contracts and relational governance function as substitutes or complements? Strategic Management Journal, 23, 707–725. Porter, M. E., & van der Linde, C. (1995). Green and competitive: ending the stalemate. Harvard Business Review, 73, 120–134. Pujari, D. (2006). Eco-innovation and new product development: understanding the influences on market performance. Technovation, 26, 76–85. Pujari, D., & Wright, G. (1996). Developing environmentally conscious product strategies: a qualitative study of selected companies in Germany and Britain. Marketing Intelligence & Planning, 14, 19–28. Pujari, D., Wright, G., & Peattie, K. (2003). Green and competitive: influences on environmental new product development performance. Journal of Business Research, 56, 657–671. Pujari, D., Peattie, K., & Wright, G. (2004). Organizational antecedents of environmental responsiveness in industrial new product development. Industrial Marketing Management, 33, 381–391. Ramus, C. A. (2001). Organizational support for employees: encouraging creative ideas for environmental sustainability. California Management Review, 43, 85–105. Ramus, C. A., & Steger, U. (2000). The roles of supervisory support behaviors and environmental policy in employee “ecoinitiatives” at leading-edge European companies. Academy of Management Journal, 43, 605–626. Renwick, D. W., Redman, T., & Maguire, S. (2013). Green human resource management: a review and research agenda. International Journal of Management Reviews, 15, 1–14. Ringle, C. M., Wende, S., & Becker, J.-M. (2014). Smartpls 3, Hamburg: SmartPLS, Available at http://www.smartpls.com. Rueda‐Manzanares, A., Aragón‐Correa, J. A., & Sharma, S. (2008). The influence of stakeholders on the environmental strategy of service firms: the moderating effects of complexity, uncertainty and munificence. British Journal of Management, 19, 185–203. Russo, M. V., & Fouts, P. A. (1997). A resource-based perspective on corporate environmental performance and profitability. Academy of Management Journal, 40, 534–559. Sarin, S., & Mahajan, V. (2001). The effect of reward structures on the performance of cross-functional product development teams. Journal of Marketing, 65, 35–53. Sarkis, J., Gonzalez-Torre, P., & Adenso-Diaz, B. (2010). Stakeholder pressure and the adoption of environmental practices: the mediating effect of training. Journal of Operations Management, 28, 163–176. Schreyögg, G., & Kliesch‐Eberl, M. (2007). How dynamic can organizational capabilities be? Towards a dual‐process model of capability dynamization. Strategic Management Journal, 28, 913–933. Sharma, S. (2000). Managerial interpretations and organizational context as predictors of corporate choice of environmental strategy. Academy of Management Journal, 43, 681–697. Sharma, S., & Henriques, I. (2005). Stakeholder influences on sustainability practices in the Canadian forest products industry. Strategic Management Journal, 26, 159–180. Shook, C. L., Ketchen, D. J., Hult, G. T. M., & Kacmar, K. M. (2004). An assessment of the use of structural equation modeling in strategic management research. Strategic Management Journal, 25, 397–404. Smart, C., & Vertinsky, I. (1984). Strategy and the environment: a study of corporate responses to crises. Strategic Management Journal, 5, 199–213. Sroufe, R. (2003). Effects of environmental management systems on environmental management practices and operations. Production and Operations Management, 12, 416–431. Tang, Y., Li, J., & Yang, H. (2015). What I see, what I do: how executive hubris affects firm innovation. Journal of Management, 41, 1698–1723. Varadarajan, R. (2014). Toward sustainability: public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world. Journal of International Marketing, 22, 1–20. Varadarajan, R. (2015). Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation. Journal of the Academy of Marketing Science, forthcoming. Wiseman, F., & Billington, M. (1984). Comment on a standard definition of response rates. Journal of Marketing Research, 21, 336–338. Wittmann, C. M., Hunt, S. D., & Arnett, D. B. (2009). Explaining alliance success: competences, resources, relational factors, and resource-advantage theory. Industrial Marketing Management, 38, 743–756. Yarbrough, L., Morgan, N. A., & Vorhies, D. W. (2011). The impact of product market strategy-organizational culture fit on business performance. Journal of the Academy of Marketing Science, 39, 555–573. Yasai-Ardekani, M. (1989). Effects of environmental scarcity and munificence on the relationship of context to organizational structure. Academy of Management Journal, 32, 131–156. Zellner, A. (1962). An efficient method of estimating seemingly unrelated regressions and tests for aggregation bias. Journal of the American Statistical Association, 57, 348–368. Zeriti, A., Robson, M. J., Spyropoulou, S., & Leonidou, C. N. (2014). Sustainable export marketing strategy fit and performance. Journal of International Marketing, 22, 44–66. Zhu, Q., Sarkis, J., & Lai, K. H. (2007). Green supply chain management: pressures, practices and performance within the Chinese automobile industry. Journal of Cleaner Production, 15, 1041–1052. Zhu, Q., Sarkis, J., Cordeiro, J. J., & Lai, K. H. (2008). Firm-level correlates of emergent green supply chain management practices in the Chinese context. Omega, 36, 577–591. Zhu, Q., Sarkis, J., & Lai, K. H. (2012). Examining the effects of green supply chain management practices and their mediations on performance improvements. International Journal of Production Research, 50, 1377–1394.