Brand equity dilution through negative online word-of-mouth communication

Journal of Retailing and Consumer Services - Tập 18 - Trang 38-45 - 2011
Silke Bambauer-Sachse1, Sabrina Mangold1
1Department of Business Administration, Marketing (E 402), University of Fribourg, Boulevard de Pérolles 90, 1700 Fribourg, Switzerland

Tài liệu tham khảo

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