Culture, product type, and price influences on consumer purchase intention to buy personalized products online

Journal of Business Research - Tập 61 - Trang 31-39 - 2008
Junyean Moon1, Doren Chadee2, Surinder Tikoo3
1Department of Business Administration, School of Economics and Business, Hanyang University, Ansan, South Korea
2Department of International Business, School of Commerce and Business, University of Auckland, Auckland, New Zealand
3School of Business, State University of New York at New Paltz, New Paltz, New York 12561, USA

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Journal of Business Research

Tập 61

31-39

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