Identifying key factors affecting consumer purchase behavior in an online shopping context

Emerald - Tập 31 Số 1 - Trang 16-29 - 2003
Chung‐Hoon Park1, Young‐Gul Kim2
1Chung‐Hoon Park is a Doctoral Candidate at the Graduate School of Management, Korea Advanced Institute of Science & Technology, Dongdaemoon‐Gu, Seoul, Korea.
2>Young‐Gul Kim is an Associate Professor at the Graduate School of Management, Korea Advanced Institute of Science & Technology, Dongdaemoon‐Gu, Seoul, Korea.

Tài liệu tham khảo

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