Entry strategy for radical product innovations: A conceptual model and propositional inventory

International Journal of Research in Marketing - Tập 19 - Trang 21-42 - 2002
Elisa Montaguti1, Sabine Kuester2, Thomas S Robertson3
1Warwick Business School, University of Warwick, Coventry CV4 7AL, UK
2Stern School of Business, New York University, New York, NY 10012-1126, USA
3Goizueta Business School, Emory University, Atlanta, GA 30322, USA

Tài liệu tham khảo

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