Brand passion: Antecedents and consequences

Journal of Business Research - Tập 66 - Trang 904-909 - 2013
Noel Albert1, Dwight Merunka1,2, Pierre Valette-Florence3
1EUROMED Marseille, Domaine de Luminy BP 291, 13288 Marseille Cedex 9, France
2University Paul Cézanne Aix-Marseille (IAE), and EUROMED Marseille. Clos Guiot, 13540 Puyricard, France
3University PMF of Grenoble (IAE), Domaine Universitaire, BP 47, 38040 Grenoble, France

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