Mapping managers' market orientations regarding new product success

Journal of Product Innovation Management - Tập 19 - Trang 259-276 - 2002
Beverly B. Tyler1, Devi R. Gnyawali2
1Department of Business Management, College of Management, North Carolina State University, Campus Box 7229, Raleigh, NC 27695-7229, USA
2Department of Management, Pamplin College of Business, Virginia Polytechnic Institute and State University, Blacksburg, VA 24061-0233, USA

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Journal of Product Innovation Management

Tập 19

259-276

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