Analysis, planning, improvisation and control in the development of new services

Emerald - Tập 6 Số 2 - Trang 24-35 - 1995
Bo Edvardsson1, Lars Haglund1, Jan Mattsson2
1Service Research Center, University of Karlstad, Sweden
2University of Southern Queensland, Australia

Tóm tắt

Given the increasing importance of the service sector in western economies, not enough research has been carried out in the field of new service development. Reports studies which explore the process of developing new services. Nine different new services launched in the Swedish market were studied in detail. Based on these studies, draws conclusions on the process.

Tài liệu tham khảo

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