Factors influencing the types of products and services purchased over the Internet

Emerald - Tập 10 Số 2 - Trang 102-113 - 2000
Ian Phau1, Sui Meng Poon2
1Ian Phau ([email protected]) is at Henley Management College, Henley‐on‐Thames, UK.
2Sui Meng Poon is at Surrey European Business School, UK.

Tóm tắt

Presents the findings of an empirical investigation of Internet shopping in Singapore. Specifically, Internet buying behaviour is compared between potential Internet buyers and non‐Internet buyers. It was found that the classification of different types of products and services will significantly influence the consumer choice between a retail store and Internet shopping mall. The types of products and services that are suitable for selling through the Internet are also identified. Generally, products and services that have a low outlay, are frequently purchased, have intangible value proposition, and relatively high on differentiation are more likely to be purchased via the Internet. Based on the analysis and results obtained from the study, some recommendations are presented to retailers who are interested in selling their products via the Internet.

Tài liệu tham khảo

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Emerald

Tập 10 Số 2

102-113

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