Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory

Armstrong, 1970, How to avoid exploratory research, Journal of Advertising Research, 10, 27 Armstrong, 1985 Armstrong, J. S. (in press). Illusions in regression analysis. International Journal of Forecasting. CIA World Factbook Cooper, 1992, The NewProd System: The industry experience, Journal of Product Innovation Management, 9, 113, 10.1016/0737-6782(92)90003-U Cooper, 2007, Winning businesses in product development: The critical success factors, Research-Technology Management, 50, 52, 10.1080/08956308.2007.11657441 Czerlinski, 1999, How good are simple heuristics?, 97 Gigerenzer, 1991, From tools to theories: A heuristic of discovery in cognitive psychology, Psychological Review, 98, 254, 10.1037/0033-295X.98.2.254 Gigerenzer, 2009, Homo heuristicus: Why biased minds make better inferences, Topics in Cognitive Science, 1, 107, 10.1111/j.1756-8765.2008.01006.x Gladwell, 1996, The tipping point, The New Yorker, 72, 32 Goldstein, 2009, Fast and frugal forecasting, International Journal of Forecasting, 25, 760, 10.1016/j.ijforecast.2009.05.010 Hotchkiss, 2012, Private equity and the resolution of financial distress Lazarsfeld, 1937, Some remarks on the typological procedures in social research, Zeitschrift fur Sozialforschung, 6, 119, 10.5840/zfs193761137 Mauro, 1995, Corruption and growth, Quarterly Journal of Economics, 110, 681, 10.2307/2946696 McClelland, 1998, Identifying competencies with behavioral-event interviews, Psychological Science, 9, 331, 10.1111/1467-9280.00065 Pant, 1990, Innocents in the forest: Forecasting and research methods, Journal of Management, 16, 433, 10.1177/014920639001600209 Prado, 2010, Choosing among competing environmental and labor standards: An exploratory analysis of producer adoption Ragin, 2006, Turning the tables: How case-oriented research challenges variable-oriented research, Comparative Social Research, 16, 27 Ragin, 2008 Roberts, 2000, How persuasive is a good fit? A comment on theory testing, Psychological Review, 107, 358, 10.1037/0033-295X.107.2.358 Woodside, 2011, Responding to the severe limitations of cross-sectional surveys: Commenting on Rong and Wilkinson's perspectives, Australasian Marketing Journal, 19, 153, 10.1016/j.ausmj.2011.04.004 Zellner, 2001, Keep it sophisticatedly simple