Do display ads influence search? Attribution and dynamics in online advertising

International Journal of Research in Marketing - Tập 33 - Trang 475-490 - 2016
Pavel Kireyev1, Koen Pauwels2, Sunil Gupta1
1Harvard Business School, United States
2Ozyegin University, İstanbul, Turkey

Tài liệu tham khảo

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