“This Post Is Sponsored”

Journal of Interactive Marketing - Tập 38 - Trang 82-92 - 2017
Sophie C. Boerman1, Lotte M. Willemsen2, Eva P. Van Der Aa1
1University of Amsterdam, Amsterdam School of Communication Research (ASCoR), PO Box 15791, 1001 NG Amsterdam, The Netherlands
2Centre for Communication & Journalism, HU University of Applied Sciences, PO Box 8611, 3503 RP Utrecht, The Netherlands

Tài liệu tham khảo

An, 2011, Mitigating the Effects of Advergames on Children. Do Advertising Breaks Work?, Journal of Advertising, 40, 43, 10.2753/JOA0091-3367400103 Atkin, 1983, Effectiveness of Celebrity Endorsers, Journal of Advertising Research, 23, 57 Bennett, 1999, The Influence of Warnings on Product Placements, 193 Berger, 2014, Word of Mouth and Interpersonal Communication: A Review and Directions for Future Research, Journal of Consumer Psychology, 24, 586, 10.1016/j.jcps.2014.05.002 Bergvist, 2016, Celebrity Endorsements: A Literature Review and Research Agenda, International Journal of Advertising, 4, 642, 10.1080/02650487.2015.1137537 Bickart, 2001, Internet Forums as Influential Sources of Consumer Information, Journal of Interactive Marketing, 15, 31, 10.1002/dir.1014 Boerman, 2012, Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses, Journal of Communication, 62, 1047, 10.1111/j.1460-2466.2012.01677.x Brown, 2007, Word of Mouth Communication Within Online Communities: Conceptualizing the Online Social Network, Journal of Interactive Marketing, 21, 2, 10.1002/dir.20082 Cain, 2011, Embedded Advertising on Television: Disclosure, Deception and Free Speech Rights, Journal of Public Policy & Marketing, 30, 226, 10.1509/jppm.30.2.226 Campbell, 2000, Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent, The Journal of Consumer Research, 27, 69, 10.1086/314309 Campbell, 2013, Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response, Journal of Consumer Psychology, 23, 483, 10.1016/j.jcps.2012.10.012 Chevalier, 2006, The Effect of Word of Mouth on Sales: Online Book Reviews, Journal of Marketing Research, 43, 345, 10.1509/jmkr.43.3.345 Chu, 2011, Determinants of Consumer Engagement in Electronic Word-of-Mouth (eWOM) in Social Networking Sites, International Journal of Advertising, 30, 47, 10.2501/IJA-30-1-047-075 Cronley, 1999, Endorsing Products for the Money: The Role of Correspondence Bias in Celebrity Advertising, Advances in Consumer Research, 26, 627 Dahlén, 2005, The Medium as a Contextual Cue: Effects of Creative Media Choice, Journal of Advertising, 34, 89, 10.1080/00913367.2005.10639197 De Vries, 2012, Popularity of brand posts on brand fan pages: An Investigation of the Effects of Social Media Marketing, Journal of Interactive Marketing, 26, 83, 10.1016/j.intmar.2012.01.003 De Matos, 2008, Word-of-Mouth Communications in Marketing: A Meta-analytic Review of the Antecedents and Moderators, Journal of the Academy of Marketing Science, 36, 578, 10.1007/s11747-008-0121-1 Eckler, 2011, Spreading the Virus: Emotional Tone of Viral Advertising and Its Effect on Forwarding Intentions and Attitudes, Journal of Interactive Advertising, 11, 1, 10.1080/15252019.2011.10722180 Elberse, 2012, The Economic Value of Celebrity Endorsements, Journal of Advertising Research, 52, 149, 10.2501/JAR-52-2-149-165 Electronic Code of Federal Regulation Erdogan, 1999, Celebrity Endorsement: A Literature Review, Journal of Marketing Management, 15, 291, 10.1362/026725799784870379 Farace Federal Trade Commission (FTC) Freiden, 1984, Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences, Journal of Advertising Research, 24, 33 Friestad, 1994, The Persuasion Knowledge Model: How People Cope with Persuasion Attempts, Journal of Consumer Research, 21, 1, 10.1086/209380 Gilbert, 1995, The Correspondence Bias, Psychological Bulletin, 117, 21, 10.1037/0033-2909.117.1.21 Gruen, 2006, eWOM: The Impact of Customer-to-customer Online Know-how Exchange on Customer Value and Loyalty, Journal of Business Research, 59, 449, 10.1016/j.jbusres.2005.10.004 Ham, 2015, How to Measure Persuasion Knowledge, International Journal of Advertising, 34, 17, 10.1080/02650487.2014.994730 Hayes, 2013 Hibbert, 2007, Guilt Appeals: Persuasion Knowledge and Charitable Giving, Psychology and Marketing, 24, 723, 10.1002/mar.20181 Hovland, 1951, The Influence of Source Credibility on Communication Effectiveness, Public Opinion Quarterly, 15, 635, 10.1086/266350 Hsieh, 2012, Exploring the Disseminating Behaviors of eWOM Marketing: Persuasion in Online Video, Electronic Commerce Research, 12, 201, 10.1007/s10660-012-9091-y Jansen, 2009, Twitter Power: Tweets as Electronic Word of Mouth, Journal of the American Society for Information Science and Technology, 60, 2169, 10.1002/asi.21149 Jin, 2014, Following Celebrities' Tweets About Brands: The Impact of Twitter-based Electronic Word-of-Mouth on Consumers' Source Credibility Perception, Buying Intention, and Social Identification with Celebrities, Journal of Advertising, 43, 181, 10.1080/00913367.2013.827606 John, 1999, Consumer Socialization of Children: A Retrospective Look at Twenty-five Years of Research, Journal of Consumer Research, 26, 183, 10.1086/209559 Jones, 1979, Celebrity Endorsements: A Case for Alarm and Concern for the Future, New England Law Review, 15, 521 Kokalitcheva Lafferty, 2002, The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions, Journal of Marketing Theory and Practice, 10, 1, 10.1080/10696679.2002.11501916 Langford Lueck, 2015, Friend-zone with Benefits: The Parasocial Advertising of Kim Kardashian, Journal of Marketing Communications, 21, 91, 10.1080/13527266.2012.726235 Minton, 2012, Sustainable Marketing and Social Media. A Cross-country Analysis of Motives for Sustainable Behaviors, Journal of Advertising, 41, 69, 10.1080/00913367.2012.10672458 Nielsen Ohanian, 1990, Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness, Journal of Advertising, 19, 39, 10.1080/00913367.1990.10673191 Ohanian, 1991, The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase, Journal of Advertising Research, 31, 46 Peters, 2013, Social Media Metrics — A Framework and Guidelines for Managing Social Media, Journal of Interactive Marketing, 27, 281, 10.1016/j.intmar.2013.09.007 Pew Research Robertson Rozendaal, 2011, Reconsidering Advertising Literacy as a Defense Against Advertising Effects, Media Psychology, 14, 333, 10.1080/15213269.2011.620540 Sadooghi-Alvandi, 2013, A Parametric Bootstrap Approach for One-way ANCOVA with Unequal Variances, Communications in Statistics-Theory and Methods, 42, 2473, 10.1080/03610926.2011.625486 Shrum, 2012, The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, 10.4324/9780203828588 Smits Taylor, 1978, Salience, Attention, and Attribution: Top of the Head Phenomena, Advances in Experimental Social Psychology, 11, 249, 10.1016/S0065-2601(08)60009-X Tessitore, 2013, PP for ‘Product Placement’ or ‘Puzzled Public’? The Effectiveness of Symbols as Warnings of Product Placement and the Moderating Role of Brand Recall, International Journal of Advertising, 32, 419, 10.2501/IJA-32-3-419-442 The Dutch Advertising Code Van Doorn, 2010, Customer Engagement Behavior: Theoretical Foundations and Research Directions, Journal of Service Research, 13, 253, 10.1177/1094670510375599 Van Noort, 2012, Social Connections and the Persuasiveness of Viral Campaigns in Social Network Sites: Persuasive Intent as the Underlying Mechanism, Journal of Marketing Communications, 18, 39, 10.1080/13527266.2011.620764 Van Reijmersdal, 2013, The Effects of Brand Placement Disclosures on Scepticism and Brand Memory, Communications. The European Journal of Communication Research, 38, 127 Wei, 2008, An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing, Journal of Public Policy & Marketing, 27, 34, 10.1509/jppm.27.1.34 Willemsen, 2012, The Ironic Effect of Source Identification on the Perceived Credibility of Online Product Reviewers, Journal of Computer-Mediated Communication, 18, 16, 10.1111/j.1083-6101.2012.01598.x Wojdynski, 2016, Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising, Journal of Advertising, 45, 157, 10.1080/00913367.2015.1115380 Wood, 2014, Tweet This, Not That: A Comparison Between Brand Promotions in Microblogging Environments Using Celebrity and Company-generated Tweets, Journal of Marketing Communications, 20, 129, 10.1080/13527266.2013.797784 Wood, 2003, Forewarned and Forearmed? Two Meta-analytic Syntheses of Forewarnings of Influence Appeals, Psychological Bulletin, 129, 119, 10.1037/0033-2909.129.1.119 Word of Mouth Marketing Association (WOMMA)